Senior Commercial Excellence and NRM Manager - Copenhagen

Location: København V

Employment type: Full-Time/40 hours per week

Do you aspire to lead and execute Arla’s brands across diverse geographies, categories and consumer contexts? Do you love brands and superb commercial execution that delivers a brilliant consumer and shopper experience? Join the Rest of the World (RoW) unit in Arla’s International Division and help drive growth through commercial excellence across Europe and beyond.

How you will make an impact
In this role, you will lead the transformation of RoW in commercial excellence, working across sales, marketing and finance to build concrete NRM (Net Revenue Management) and COMEX (Commercial Excellence) initiatives and skills across multiple markets, categories and shopper contexts. Your priority is fueling the growth of Arla’s renowned global brands such as Lurpak, Castello, Arla Cheese, Arla Protein and Arla Milex, while supporting upcoming brand bets. You and your local leadership team will ensure

• Channel & Shopper excellence assortment & channel mix management providing guidelines for product prioritization based on role & profitability, shopper insights & pricing research

• Net Revenue Management Drive/support locally specific NRM waves, analysing and executing according to NRM methodology—from consumer and shopper insights to joint value conversations with customers.
• Promotion optimisation Manage promotional trade spend, conduct ROI analysis and improve promotional effectiveness.
• Financial analysis Build strong links to Commercial Finance/Topline Controlling, utilise P&L understanding and monitor NRM KPIs.
• Capability and change management Partner with local and cross-functional teams (Sales, Marketing, Finance) to embed NRM best practices.
• Commercial strategy and planning Support development of commercial strategy for the annual plan.

The role sits in RoW within Arla’s International Division, based at our newly opened Copenhagen office in Carlsberg Byen. You will collaborate closely with general managers and local leadership teams across our commercial units and be part of a 170+ strong organisation spanning Sales, Sales Support, Marketing and Product Management. Expect travel up to 120 days per year.

What will make you successful
A FMCG or Grocery Retail background, or management consulting experience, is relevant. You bring 8+ years in commercial roles (MS&P/RGM/NRM, sales, finance, category or a similar blend) with P&L responsibility and expertise in pricing (strategic pricing, promo, PPA), trade investment, assortment mix and customer strategy/planning.

You engage confidently with external stakeholders and help local teams navigate diverse challenges across many markets. Passion for sharp commercial strategies, brands and compelling narratives becomes a beacon that inspires teams and customers in daily execution and long-term branded positions. You are structured in your approach and comfortable managing multiple agendas. You operate effectively in international, multicultural environments with strong personal integrity and cultural insight. A curiosity-driven, improvement-oriented mindset pushes best practices forward and supports professional development across RoW. You possess numerate skills and you can lead capability-building programs. You embrace the importance of stakeholder management and complement this skill with a strategic mindset and experience contributing to annual operating plans or long-term commercial initiatives. Proficiency in written and spoken English is essential.

What do we offer?
We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. You’ll join a high-growth, international environment where you can shape commercial excellence, elevate branded positions and create measurable impact across diverse markets.

Would you like to join us?
If you are eager to seize this exciting opportunity, please apply as soon as possible as we will process applications on a continuous basis.

For additional information, please contact RoW Marketing Director, Ionut Ciobanoiu at [email protected].

Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

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