We don't just collect data, we connect data. YouGov is an international data and analytics group with the ambition to become a unique part of the global internet infrastructure - like Google for search, Facebook for social, Amazon for retail, we want it to be YouGov for opinion.

Our value chain is a virtual circle consisting of a highly engaged online panel, innovative data collection methods and powerful analytics technology. From the beginning we had one simple idea: the more people are able to participate in the decisions made by the institutions that serve them, the better those decisions will be.

We are a global online community for millions of people, and thousands of organizations, to engage in a continuous conversation about their beliefs, behaviors and brands, and provide a more accurate portrait of what the world thinks.