HCP Education Manager (Continence Care)

Humlebæk, DK

Job Family: Marketing

Country/Region: Denmark

Do you want to set the direction for how we engage healthcare professionals through educational content and initiatives that drive our clinical agenda? Can you transform clinical knowledge into educational content and create strategies that link our educational plans to our business objectives on a global scale? Join Coloplast as our next HCP education manager and help us improve standard of care globally.

“In this position, you will have great opportunity to apply your skills within educational marketing and content creation globally. You will set the direction for our educational offerings and play a key role in raising clinical awareness and paving the way for our future launches,” says Maria Vejen Lacoppidan, Head of Coloplast Professional, Innovation.

A job with a meaningful purpose
Coloplast, one of the world´s leading medical device companies, is dedicated to developing products and services that make life easier for people with intimate healthcare needs.

Our HQ is located in Humlebæk, and here you will join the Coloplast Professional team which is part of Marketing & Services in Innovation. The purpose of this team is to define how we engage with healthcare professionals to improve standard of care and drive clinical preference of Coloplast product offerings. We are responsible for our service brand for health care professionals, “Coloplast Professional”.

The Coloplast Professional team consists of 10 dedicated colleagues with various backgrounds, that individually drive educational and engagement initiatives within specific business areas. Your responsibility will be to define the HCP Education & Engagement plan for the Continence Care (CC) business area and work closely with the team and others on delivering on the plan. Your close stakeholders include CC marketing, Evidence & Adoption, Regulatory Affairs and our Digital teams.

“Our success is measured on our ability to attract, engage and influence healthcare professionals to change clinical practice. Coloplast Professional have high ambitions for how we are going to drive engagement in the future – both physically and virtually. And you will play a key role in making it happen successfully,” Maria explains.

You set the direction on how we want to drive HCP Engagement globally in the future
As an HCP education manager, you are responsible for setting the direction of how we want to engage HCP’s through education globally within Continence Care. This includes developing an engagement strategy and plan that supports our business objective whilst strengthening our position as educational providers to HCP’s.

Specifically, this means that you will:

• Define the educational journey for our HCP Customers (e.g. when paving the way for new product launches)
• Develop the content road map (covering all clinical content we want to convey to HCP’s)
• Create the HCP Education & Engagement plan to ensure that the content is delivered across various channels (Online, Webinars, Brochures, ShortReads, Symposiums)
• Translate insights and clinical knowledge into compelling and engaging content
• Develop educational ‘campaigns’ and tools
• Collaborate with our key markets on implementing educational campaigns and shaping our educational offerings

An excellent educational strategist with a strong commercial business mindset
You are a quick study who can easily grasp onto new knowledge and clinical insights and transform it into educational and engagement activities. Furthermore, you are a team player who understands the value of great collaborations across divisions.

Your organised mindset combined with your profound business understanding makes you a sharp strategist who knows how to create the best educational offering on the market, rooting it firmly in our business strategy and consolidating it effectively with the healthcare professionals.

Besides that, you have:

• A master’s degree within a relevant field, e.g. business, marketing or communication
• 7+ years of experience with marketing, medical marketing, communication, and business strategy
• Experience working within the commercial field, ideally within life science
• A strong interest for the medical field
• Good experience with project management
• Strong communication skills and proficiency in spoken and written English

Within this role, you are expected to be collaborative and supportive with the team, and you will be working with many different people, both in HQ, other countries and with agencies. It’s important to have a team player mentality with good facilitation and stakeholder management skills.

Interested?
If you would like to know more about the position, please contact Maria Vejen Lacoppidan on [email protected] . We will take candidates into the recruitment process continuously, so do not hesitate to apply. This position will remain open until a suitable candidate has been found.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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