Senior Manager, Channel & Shopper On Trade

Senior Manager, Shopper&Channel On Trade

The Senior Manager Shopper & Channel On Trade at Carlsberg is a Global role responsible for developing shopper marketing strategies and channel-specific plans and initiatives aimed at accelerating growth in the on-trade channel.

This role focuses on understanding shopper behaviour, creating compelling shopper experiences, and ensuring effective execution of marketing programs across various on-trade channels such as bars, restaurants, and pubs.

What you’ll be doing
Specifically, you will:

• Be the voice of Shopper and Channel within the Global marketing teams.
• Define and embed a consistent Channel Segmentation Model.
• Play an essential role in the Carlsberg Way 3Y Commercial planning process by shaping Channel and Shopper strategic frameworks.
• Be responsible for Channel portfolio strategy & Channel Plan Tools development and roll out into channel blueprints.
• Integrate segment specifics into clear and focused PICOS templates. You will also provide input into the FIT questionnaire to ensure it is aligned with channel and shopper requirements, standards, and practices.
• Collaborate cross-functionally with Global brand teams, Commercial Finance, and Regional and Market stakeholders.
• Manage key channel-specific initiatives including the Draught Master Extra 10 rollout.
• Build and engage regularly with the Global On Trade Community to build a connection between Global strategy and local execution.
• Manage external Shopper Marketing agency roster to deliver Channel & Shopper specific POSM and Activation recommendations.

What we’re looking for
To be a good candidate for this role and organization, we imagine that you are structured and reliable, able to connect and develop long-term relationships as well as innovative with a sense of purpose and a positive mindset.

The ideal candidate will leverage insights, creativity, and good collaboration skills to enhance and shape 3Y Brand and channel plans through to execution in local markets.

To succeed in this role, we imagine that you have:

• 5+ years of experience in trade marketing, shopper marketing, or channel marketing within the FMCG or beverage industry.
• Good understanding of the on-trade environment and shopper behaviour
• Experience with developing and executing successful marketing campaigns.
• Excellent analytical skills and ability to interpret data to inform decisions.
• Solid project management skills and ability to manage multiple projects simultaneously.
• Advanced communication and interpersonal skills

What you can expect
In Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path and we fully support them endeavouring to create as many development opportunities as possible through internal promotions, Short / Long Time Assignments (STA/LTA), and horizontal moves within different markets.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft and coffee drinks in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday bars with alcohol and alcohol-free drinks.
• Being part of a company with an enormous heritage and a strong connection with Denmark’s Capital City

At Carlsberg, we pride ourselves on being Purpose-led and Performance-focused in everything we do. Our diverse perspectives, unique abilities, and experiences don’t just shape our Performance, they make us who we are across the Group.

With so many iconic brands, we know our differences are what make us stand out. And while we are different, we are unified by our shared Purpose: Carlsberg should be a force for good, dedicated to brewing for a better today and tomorrow.

Interested?
Apply through the link. Please notice that this is the only way we accept applications.

The deadline for applying is the 30th of June. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow
For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.