Head of Commercial Marketing

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Head of Commercial Marketing in our Stockholm office – are you ready to hit play on an exciting career change?

The role
You, and a small team, would be responsible for developing the commercial marketing strategy to drive profitable revenue growth, market share, and brand awareness. This position oversees optimization of budgets and content of all marketing activities across marketing funnel and channels. You are part of the Swedish Marcom team and report to the SVP Marketing and Communication.

• Sweden’s quarterly marketing plan full funnel in accordance with the commercial targets and aligning the plans with stakeholders. Upper and mid-funnel are run locally and lower and CRM are run centrally and support the local briefs.
• Evaluation, analysis & optimization of the Swedish full funnel scope. Evaluation tools are Viaplay sales, campaign sales, MMM, CSOV, Nepa campaign surveys, Nepa brand tracker, competitor spend, campaign evaluations, Brand lift Facebook/Google, external reports (Mediavision etc).
• The overall Marketing strategy reviewed and updated regularly– Objectives are Viaplay sales, FTV viewing, setting the campaign objectives, KPIs & SAC.
• Cross-functional reporting of KPI’s and & sharing insights
• POC for Commercial teams
• POC for Media Agency on overall media strategy
• POC for internal Advanced Analytics team on MMM
• POC CRM, alignment of plans and evaluations
• POC Performance marketing, alignment of plans and evaluations
• POC Social Media Agency – supply the agency with content launch plans and evaluating results.

What we’re looking for
We understand you may feel confident ticking certain boxes more than others and that’s why we always keep an open mind in our recruitment process. But, in order to thrive in this role, we do believe you’ll have at least some experience in the following:

• Minimum of 7 years in leading marketing role with media buying/planning responsibilities.
• At least 2 years of leadership, managing direct reports.
• A bachelor’s degree in marketing, business administration, communications, or a related field.
• Experience working with a variety of media channels across funnel.
• Strong analytical skills with the ability to interpret data and make informed recommendations.
• Excellent negotiation and media buying skills.
• Exceptional communication and presentation skills.
• Strong project management abilities with broad stakeholder management.

It’s a bonus if you have:

• A keen interest in Sport
• Have worked with subscriptions
• Background from a media agency
• A can-do attitude, sense of humor and the ability to work humbly with others

What we offer you
We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.

Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.

A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.

Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.

Hit play today
If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position.

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.

Department
Marketing & Communications

Locations
Stockholm, Sweden

Contact Julia Eklöf Talent Acquisition Manager – People & Culture