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Product Licensing Intern

LEGO Koncernen



Job Description
Are you interested in learning and contributing to the licensed consumer products division for one of the most trusted brands in the world?
Join us as an intern and help deliver sustainable licensing & consumer product solutions through global brand collaborations which are both experience and product focused.

Core Responsibilities

  • Work creatively with licensees to build product portfolios that meet the requirements of our LEGO owned channels (i.e. LEGO.com, LEGO Stores, Merlin/LEGOLAND).
  • Support LEGO’s brand values and sustainability journey through licensee pipeline management & strategic assortment definition always grounded on insights.
  • Deliver excellence in contract negotiations, forecasting and product portfolio management.
  • Engage partners with clear strategic, creative and brand direction.
  • Collaborate with internal & external stakeholders to bring to life strategies from a top line vision to day-to-day operations.
  • Work closely with internal stakeholders to deliver against business plans and activate according to the brand’s KPI’s and strategic tentpoles.
  • This role can be located in Billund DK, or London, UK, or Boston, MA USA.
  • We are working in a hybrid schedule which means in the office three days a week and two days remote.

Play your part in our team succeeding
Play your part in our team succeeding The Outbound Licensing (OBL) team, contributes by delivering a sustainable licensed consumer products program ensuring the direction taken is anchored in our consumer promise and brand vision of learning through play. This role will entail extending the LEGO brick and digital play into new sustainable categories, partnerships and experiences that celebrates playful creativity and inspires people across consumer categories, and enables the LEGO brand love to extend beyond the brick.

Do you have what it takes?

  • It's a requirement that you are enrolled in a University program within Business or something similar
  • ​Proficient in writing and speaking English.
  • In-depth experience at a leading brand (as a licensor) delivering global/regional licensee partnership base.
  • A sustainability journey within your current licensing role is essential.
  • Capacity to balance a diverse role with a passion for delivering products, negotiations and storytelling all aligned with our strategy.
  • Experienced in consumer products licensing.
  • A natural collaborator and relationship builder with ability to present with confidence.
  • Balanced brand vs. business decision making with a focus on ROI (return on investment) and OES (owned, earned, shared) value generation.
  • Strong communication skills (externally and across the organization).
  • Problem solver and interest in licensing both through product licensing, publishing and branded partnerships.
  • Able to prioritize key initiatives and able to support a growing portfolio through submissions, reports, research and furthering the agenda of licensing within the LEGO group.
  • Able to be a self-starter and work independently based on key deliverables outlined for the licensing business.
  • Able to work cross functionally across a diverse group of enabling and supporting functions, both internally and externally.
  • Strong financial understanding to articulate the partner business needs to internal stakeholders.
  • Strong system understanding (Adjuno – to be taught).
  • Xcel skills, powerpoint, data analysis and market place reporting.

What’s in it for you?
Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

  • Location
    Billund, Denmark
  • Job ID:
    0000017056
  • Category
    Administration, Facilities & Secretarial

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LEGO Koncernen

Aastvej 1, 7190 Billund

LEGO Koncernen er en privatejet, familieejet virksomhed med hovedsæde i Billund og globale kontorer i Enfield i USA, London i Storbritannien, Shanghai i Kina og Singapore. Virksomheden blev grundlagt i 1932 af Ole Kirk Kristiansen og med den ikoniske LEGO® klods er virksomheden en af verdens førende producenter af legemateriale.

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