Brand Research & Insights Manager

Requisition ID 1722 - Posted - Denmark - Marketing / Brand / Digital - Mid-Senior Level - Kongens Lyngby, Denmark

Join us to advocate market research and insights. As a research and insights specialist, you will be the voice of our customers across the business. In this role, you will oversee the execution of research on key strategic initiatives, including tracking studies such as CX and Brand Equity, in addition to custom, ad hoc strategic research.

Key Responsibilities
Your mission will be to combine extensive expertise in research methods, analytics, and synthesis to create compelling and persuasive insights consulting for action. Acting as a trusted partner and advisor, you will collaborate with various teams and influence decision-making at the highest levels of the company.

• Understand and decode brand perception across customer segments
• Identify opportunities of how our brand can deeper connect with customers
• Responsible for execution & analysis of new global brand equity tracking
• Supervise the NPS surveys, analyse data & identify actions plans
• Impact communication development with insights from qual & quant sources

What you bring
We are seeking a hands-on, mixed-methods researcher with a minimum of 4 years experience in market research and insights positions. Ideally you will have research and insights experience both vendor side and brand side.

Moreover, you bring:

• Knowledge and experience conducting both quantitative and qualitative research
• Key knowledge and experience with tracking programs such as Brand Equity, Customer Experience, Creative Testing etc.
• Experience overseeing end-to-end research, from scoping to planning, executing and reporting
• The ability to see the big picture, taking strategic approaches to research plans
• Demonstrated curiosity to explore data and understand linkages between datasets and business outcomes
• Comprehensive knowledge of survey analytics and quantitative research methods
• Compelling, persuasive oral and written communication skills to executive audiences
• Proven ability to build solid cross-functional relationships
• Proficiency with SPSS, Excel or other statistical software packages
• Business experience with data visualization tools (e.g., Tableau, Power BI)
• Fluency in English is mandatory

What we offer
You will join the Analytics and Insights team who sit within our Global Marketing function. This team is responsible for bringing the customer voice into the organization, as such you will enter an exciting environment with many opportunities to influence both strategic and tactical business direction. You will interact regularly with the group leadership team, providing perspective and recommendations for the most pressing questions in the business.

With approximately 1,000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.

Location: Kongens Lyngby, Denmark.

Start date: As soon as possible.

Travel: Approx. 5%

How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 5th July.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our TA Specialist, Grant Stevens-Bulmer on [email protected]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has for more than 97 years developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.