Community Strategy and Engagement Manager (owned)

Job Description
#LI-EH1

Are you excited to foster long-lasting relationships with grown-up fans and LEGO® creators?

Be at the forefront of building and delivering welcoming, safe, engaging, and meaningful experiences for audiences across our owned touchpoints!

Core Responsibilities

• Develop and implement a comprehensive community engagement strategy for all Grown Ups’ owned platforms globally, maintaining positive brand perception and ensuring a high-quality user experience that makes communities feel recognized and valued
• Collaborate closely with the internal partners (product team, business owners, marketing, content and editorial team) to support strategic priorities and ensure engaging experiences and a robust set up across all existing and new platforms
• Establish clear community engagement guidelines and toolkits tailored to each platform and audience type (considering business needs, digital safety and moderation requirements), and conduct regular audits and hands-on review of our communities to identify optimization opportunities, improve efficiency, and mitigate risks
• Advocate for user and business needs to internal collaborators, providing regular reporting and insights on the impact of realized engagements, user sentiment, and potential difficulties
• Develop and implement strategies to address community issues and crises optimally, maintaining trust and visibility throughout the process

No relocation assistance is offered for this position, which is based in Billund (DK).

Play your part in our team succeeding
The LEGO Community Management and Moderation team is at the forefront of delivering exceptional community experience globally.

Reporting to the Sr. Manager for Grown Ups’ Community Management, the Community Strategy & Engagement Manager play a pivotal role in helping elevate our community support through exciting growth and transformation, closely linked to our mission to build direct and lasting relationships with grown-up fans and creators!

Do you have what it takes?

• Extensive experience in a similar role within a complex, global organization where you have gained in-depth understanding of digital communities' engagement and management with a consistent record of driving the diversity and inclusion agenda
• Familiarity with community organizing principles and practices along with risk assessment and mitigation strategies in digital spaces - collaborating with key partners to effectively manage and mitigate crisis communications and issues management scenarios
• Solid understanding of different audience needs and relevant safety considerations, including child safety laws and ethical considerations
• Exceptional interpersonal and communication skills - capable of working across multiple levels, time zones, and global locations
• Strong strategic, analytical, decision-making, and problem-solving skills

What’s in it for you?
Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000016834
• Category
  Sales, Marketing & Product Management