Product Marketing Manager - TrackMan

Product Marketing Manager
Help us make the best golf tech products the most wanted and used in the world.

"We're seeking a talented marketer to work with our Heads of Product and marketing team as our new Product Marketing Manager." As our new Product Marketing Manager, your primary goal will be to boost awareness and usage of our industry-leading products. You'll develop positioning, messaging, and go-to-market strategies for Trackman golf products and services.

WHAT YOU'LL DO:

• Work closely with our Heads of Products: Turn product roadmaps into marketing activities in the marketing plan and help shape the product roadmaps.
• Develop Go-to-Market Strategies and programs: Define how to maximize product usage and determine the necessary marketing activities.
• Create Marketing Content: Identify, schedule, and oversee the creation and release of marketing and communication content in collaboration with project managers and in-house creatives.
• Conduct Market Research: Perform market research and tracking to ensure the market's voice is reflected in Trackman's strategies.
• Co-drive marketing planning: Be an active part of the Marketing planning team C to drive the yearly planning process and secure effective monthly and weekly cycles.
• Enhance Marketing Processes: Continuously improve our marketing setup, processes, and tools.
• Foster Company Culture: Contribute to and enhance our team and company culture.

Requirements
MUST HAVES:

• 6+ years marketing experience from agency or brand side (B2B, B2C or mixed)
• Proven experience building product centric growth
• Great writer and thinker; exceptional written and verbal communication skills
• Great program management skills; proven track record to drive cross-functional projects
• Passion for golf

BONUS POINTS:

• Global market experience
• Experience working with and through commercial partners (i.e. retailers and/or influencers/media)
• Deep experience with content marketing

Join the home of a powerful sports brand and a one-of-a-kind technology
Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. Trackman’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work. Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race.

We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Vedbaek) and offices in New York, Phoenix, Poland, and Tokyo. We employ over 650 people worldwide, half of which work in Denmark, where most hardware and software products are developed, tested, and manufactured.

Where innovation happens
At Trackman, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where everybody’s voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes Trackman an inspiring company – for our customers and colleagues.

Share our Passion!
For additional information about the position, please contact VP Marketing Bernd Linde @ [email protected].
Applications are continuously assessed, so please send your application as soon as possible. If you got what it takes, apply today and join a company with great technologies, passionate colleagues, and great opportunities to grow