Senior Marketing Manager, LEGO® Harry Potter™

Job Description
Are you enchanted by the idea of shaping iconic brands and casting spells of magical experiences for fans worldwide through collaboration with external partners? Do you thrive in a dynamic environment where strategic vision and creative marketing intersect?

Join us as Senior Marketing Manager, LEGO® Harry Potter™, and help bring the world of Harry Potter to life through innovative marketing and strong partnerships!

Core Responsibilities

• As a part of the lead team, the Senior Marketing Manager will play a huge role in the lead team in shaping the portfolio and marketing strategy for coming years.
• Lead collaboration with IP Partner.
• Own and lead the Marketing Agenda for assigned brands.
• Drive the development of communication toolbox in accordance to strategy, priority, etc.
• Build overall vision and long-term strategic direction in partnership with the Head of Product and Project Lead Team.
• Lead and accelerate the global selling-in of assigned brand(s) for outstanding deployment.
• Be the business case owner and on top of business performance along with other relevant insights that will help shaping the product and marketing development for assigned brands.

Play your part in our team succeeding
The IP Team is a part of PG Core Business with the ambition of celebrating fandom in the best way possible by designing experiences and marketing toolboxes that are relevant for the target audiences. Using the power of IPs, allows us to be relevant for fans that might not have considered playing with LEGO Products

Being a part of the IP Lead team, the Senior Marketing Manager plays a pivotal role in creating the best experiences for given IP fans. The Senior Marketing Manager will support of the Head of Product in ensuring that the overall strategy is supported across the assigned brands, setting the business targets and lead collaboration with internal and external partners.

Do you have what it takes?

• 5 years+ of experience in marketing, preferably in a global or regional role, with a proven track record in communication development and high business sense.
• Experience in working with IP partners and building strong collaborative relationships across diverse teams.
• Performance-driven with expertise in decision making, analytics, time management, and marketing innovation.
• Consumer-centric approach with a curiosity to try new things, evaluate business potential, and turn findings into action.
• Proficient in Microsoft Office (Excel and PowerPoint), Google Analytics, and Power BI, with strong communication skills for effective relationship building and negotiation.

Build your career brick by brick at the LEGO Group.
"Celebrate fandom and Play your part in making IP products coming alive with LEGO Bricks!"

Applications are reviewed on an ongoing basis. however, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000017276
• Category
  Sales, Marketing & Product Management