Senior Global Marketing Manager LEGO® NINJAGO®

Job Description
Are you excited to develop new IP experiences and go to market strategies to bring joy and aid kids to build up their confidence all around the world? Then join this amazing opportunity as our new Senior Global Marketing Manager for LEGO® NINJAGO® in Billund, Denmark!

Core Responsibilities
Enroll as Senior Global Marketing Manager to drive LEGO® NINJAGO as a communication lead and a brave Ninja. Collaborating closely with the team of 3 people, you play a key role in leading, developing, and innovating the marketing activities for the most successful home-grown IP of all times! Work across various functions to identify consumer, shopper, and retailer insights and implement marketing activities that will continue to grow the profitability of the IP, while securing its growth. Your key responsibilities will include:

• Drive and own the communication strategy and execution from brief to playbook, to final toolbox and editorial plan delivery across the different communication initiatives.
• Identify new ways to reach consumers and shoppers through adopting a “test and learn” approach, helping us to address and differentiate between a broad target audience with various IP affinity levels: younger, older and their parents, adult fans, exploring new communication touchpoints and ways to engage to build and fuel Fandom across ages.
• Collaborate with our Content Development, Production and Distribution (EPIC) teams to develop the best-in-class content buzz and content viewership. Lead, guide and inform the regions into implementation of content, product and marketing alignment strategies.
• Be the guardian of an amazing IP experience across the ecosystem and secure execution of visual identity consistency in all marketing assets and channels.
• Build and lead strong relationships and collaborate cross functionally with various partners across the LEGO eco-system to create compelling entertainment extensions and engaging consumer activations from planning to actual execution.
• Build and apply validated knowledge around effectiveness and efficiency of our marketing campaigns.
• Be the sparring partner for the LEGO® NINJAGO marketing team - informing the overall vision and long-term strategic direction.

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Play your part in our team succeeding
As Senior Global Marketing Manager for LEGO®NINJAGO you will join the LEGO Core Businesses, be part of a team of 3 passionate Ninja marketeers and will report to the Head of Product leading the team. We identify overall marketing objectives and strategies and develop these into strong content, product and marketing concepts for the global market. This includes the development of long and short form content, assortment, packaging and campaign material as well as approving product and campaign execution.

The NINJAGO franchise is a part of the Global Product & Marketing department where we develop and manage the global portfolio of concepts and products – short, medium, and long term - and are responsible for developing a portfolio which can deliver to the consumer sales and profitability objectives of the LEGO Group.

Do you have what it takes?

• 5+ years of marketing and / or brand experience within an international environment.
• Extensive brand marketing experience and expertise in the full spectrum of communication touchpoints - where you have shown your strategic mentality.
• Solid experience delivering innovative and integrated marketing campaigns, ideally for content driven IPs, that have enabled the growth of the IP.
• Passionate about understanding consumers and shoppers and turning insights into action, creating meaningful IP experiences for kids.
• Excellent communication and presentation skill and attention to detail.
• Ability to drive meaningful innovation, willingness to take calculated risks, and agility in responding to the changing internal and external landscape.
• Proven record guiding and developing informal teams and running broad collaborator networks. As an effective relationship builder and team-worker, you have the ability to make an impact across various functions, business units, regions, cultures and partners.

Build your career brick by brick at the LEGO Group.
"It’s not the size of the Ninja in a fight, but the size of the fight inside the Ninja!”

Applications are reviewed on an ongoing basis. however, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000017350
• Category
  Sales, Marketing & Product Management