Senior Content Strategist – 12 Month Fixed Term Contract

Job Description
Are you interested in delivering impactful and cutting-edge digital content for kids?

Core Responsibilities

• Responsible for owning the editorial and content strategy for kids across the relevant engagement channels in the connected digital ecosystem.

• Represent the voice of kids’ engagement editorial and content across the DCE connected ecosystem and The LEGO group.

• Provide leadership of content specialists in shaping and sharing the narrative that drives and inspires engaging user journeys.

• Develop and oversee the implementation of high-level content development strategies across all the kids digital platforms, including budgeting and resource.

• Apply knowledge and experience to see opportunities, risks and solutions within the evolving sphere of kids’ play.

• Work with product and marketing leads to provide leadership and drive desired outcomes and KPI’s of channel and product key objectives.

• Leveraging experience and insights, drive engagement and retention of through ongoing engagement within and kids’ digital touchpoints the ecosystem.

• Collaboration with other editorial & content-led teams across The LEGO Group e.g. Social Media, The LEGO Agency, EPC etc.

• Be the point of contact for editorial storytelling in kids’ engagement.

Play your part in our team succeeding

The Editorial and Content team is responsible for crafting, running, and marketing experiences that provide inspirational experiences to LEGO fans of all ages, across all touch points – and with this role focused on kids and tweens as the primary target audience, child safety at the core of everything we do. These experiences are important to the wider Digital Ecosystem that ties together all digital LEGO experiences in meaningful ways which builds deeper consumer engagement and improves consumer lifetime value.

We want to be at the forefront of digital kids experiences in the world, and we have a strong portfolio that keeps evolving to ensure this. The phenomenal LEGO content plays a key role on our platforms (including web, app and print media) and in this role, you will play a key part in making our experiences awesome for our consumers all over the world.

Do you have what it takes?

• Evidence of strategic leadership (either direct or indirect) working on content-dependent digital platforms is a requirement (this could be either agency or in-house).

• Experience of creating editorial and/or publishing strategies for digital marketing channels.

• Previous content management skills on content heavy platforms targeted at a kids audience.

• Proficient in working at multiple speeds / timelines and with experience of designing creative workflows.

• Highly motivated and self-sufficient, able to identify opportunities and their potential solutions.

• Super focused on getting the best results from a highly diverse, talented and geographically distributed content experts.

• A collaborative and adaptable standout colleague that functions well in a fast-paced changing environment and a global team.

• Highly adept at partner and stakeholder management with a readiness to engage and contribute.

• Curious and eager to understand and demonstrate the latest trends and market developments in the relevant digital space.

• Experience in the field of digital child safety would be phenomenal.

• Experience working in a highly matrixed organisation.

• Knowledge of Agile ways of working.

• Fluent in English both written and spoken, we see other language skills as a benefit and would love to hear about them!

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • London, United Kingdom
• Job ID:
  0000017365
• Category
  Creative & Design