BU Director Parts & Accessories, Accell Group

BU Director Parts & Accessories for leading international bike distributor
Fulfil comprehensive commercial potential
Accell Group designs simple and smart solutions in order to create a fantastic cycling experience for everyone who uses our bikes. Accell Group makes bicycles, bicycle parts and accessories. We are the European market leader in e-bikes and second largest in bicycle parts and accessories, with numerous leading European bicycle brands under one roof. These brands were built by pioneers for whom the best was not good enough. We still embody the entrepreneurial spirit of those family businesses to this day. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of knowhow and craftsmanship.

Accell Group employs approximately 3000 people across 15 countries. Accell Group’s bikes and related products are sold to dealers and consumers in more than 80 countries. In 2022, the company sold around 845 thousand bicycles and recorded a turnover of € 1.4 billion.

Lead and develop global P&A business
The bicycle market is a dynamic and exciting industry with all future market trends showing that it will continue to grow and develop in the coming years. New players are entering the market, online channels become increasingly important, customers expect fast and effective services, and brands, distributors and retailers all seek to develop closer and more meaningful relationships with the consumer.

Accell Group is owned by the Prive Equity company KKR and has grown tremendously by a large number of acquisitions. Today the company produces and sell 19 bike brands both electric and non-electric bikes for all segments and expecting huge growth particularly within e-bike segment.

The BU Director P&A has end-2-end responsibility for all commercial activities, Logistics and Purchasing for the P&A business working in a matrix organization. Parts & Accessories covers everything that goes on a bike and related incl. all components, spare parts, tools etc. – app. 200 brands in total and a multi-million Euros revenue. You report solid line to the CCO and dotted line to the Directors of Logistics and Purchasing. Your overall responsibility is to provide the basis for making the Accell Group regions shine commercially. Your daily tasks and responsibilities count to:

• Build the P&A organization from scratch with presumable 5-6 employees covering Portfolio, KAM, Warehouse / Logistics and a lead on Accell Group brand XLC Bike Parts & Accessories
• Fulfill the great commercial potential by providing strong execution on the strategy developed for how to increase sales
• Provide complexity reductions in number of SKU’s and develop more focused portfolio
• Ensure that Accell Group has the rights to sell key products in designated markets where the company does not have the distribution rights today

The role is ideally based either at the Accell Group HQ in Amsterdam or in Sennfeld or Munich Germany – or for the right candidate elsewhere in Europe working remote but with extensive travel.

Experienced BU Director for international complex distribution business
You have several years commercial experience in an international distribution company providing products to retailers in competition with other distribution companies working with consumer goods like sporting goods, apparel, fashion, consumer electronics or other similar business. In addition, you have some years’ experience heading a BU, division or similar responsibility for a large region – Europe, EMEA or global.

Furthermore, we are looking for you with the following personal traits:

• Strategically strong, analytical mindset and capable of drafting scenarios.
• Effective communicator across all levels; manages conflicts, possess great communication skills and is a good listener.
• Proactive, getting things done mentality. Hands-on. Knows what good looks like, and not afraid providing the necessary change management
• Result oriented and capable of steering others towards solutions.
• Strong influential skills.
• Pragmatic, people-oriented attitude to continually improve performance.
• Confident personality and possess skills to support organizational activities.

ABOUT ACCELL GROUP AND WHAT WE DO
We believe that cycling moves the world forward. We design simple and smart solutions in order to create a fantastic cycling experience for everyone who uses our bikes. Accell Group makes bicycles, bicycle parts and accessories. We are the European market leader in e-bikes and second largest in bicycle parts and accessories. With numerous leading European bicycle brands under one roof. These brands were built by pioneers for whom the best was not good enough. We still embody the entrepreneurial spirit of those family businesses to this day. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of know-how and craftsmanship.

Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe and Carqon. XLC is our brand for bicycle parts and accessories. Accell Group employs approximately 3,000 people across 15 countries.

Do you recognize yourself in this role?
For this position we are working with the headhunting company, Brinch & Partners, based in Copenhagen, Denmark. If you have any questions, you are welcome to contact Partner Arne Kyed at [email protected] or +45 2970 2031.

If you are interested in the position, please upload your CV via the link at your earliest convenience.

Apply

Arne Kyed
Partner
+45 2970 2031
[email protected]