Senior Director, Head of Product - LEGO® GAMING IPs

Job Description
Can you lead the charge in creating unforgettable experiences that merge beloved gaming worlds with the iconic LEGO brand? Are you ready to create products that capture the spirit of passion?

Lead the charge as the Head of Product for LEGO GAMING IPs, where you'll bring beloved gaming universes to life, delivering innovation that resonates with fans and shapes the identity of gamers worldwide!

Core Responsibilities
You will be responsible for the global business performance as well as the longer-term strategic direction of the LEGO GAMING IPs category portfolio (such as LEGO Super Mario, LEGO Minecraft, LEGO Sonic, LEGO Animal Crossing, LEGO Fortnite and more). Being part of Product Group (PG) New Businesses Leadership Team, you will also lead a cross-functional team to deliver balanced commercial and market penetration growth. Additionally, you will:

• Define and drive the Category vision, long-term strategy, and short-term business plan, while holding the decision mandate for time, cost, and quality trade-offs.

• Elevate and scale the Category strategy across Markets and touchpoints, owning the product, communications, and content strategy and execution.

• Take global responsibility for Product P&L, including business steering, in-year adjustments, and ongoing evaluation of ways of working to enhance effectiveness.

• Lead the on-site cross-functional team and serve as the people leader for a global marketing team, ensuring alignment with Category goals.

• Act as the primary contact for all key internal and external partners, managing senior partners to deliver on category plans.

• Contribute to the broader agenda, culture, and organizational design of the PG New Businesses Leadership Team, influencing beyond direct reporting scope.

Play your part in our team succeeding
In PG New Businesses our purpose is to accelerate and expand The LEGO Group’s legacy. We drive accelerated growth by doing things differently if needed with newer audiences, play needs, passions, or routes to market.

LEGO Gaming IPs are a critical part for our business, being a rapidly growing portfolio and business in one of the most fundamental passions in the world. It is a big, highly visible and exciting role to be Head of Product for such a pivotal LEGO portfolio.

Do you have what it takes?
We are looking for a holistic and experienced leader with 4 key foundational capability spikes:

• Team Leadership: Leading not just direct reports but a whole category cross functional team to have a cohesive culture of values and behaviours, with a strong, highly collaborative and highly motivated team.

• An Inspiring Business Visionary: Setting the longer-term vision for this category and audience, with big thinking combined with a hands-on bias for action.

• A strong balance of Commercial hard skills, with Marketing Soft skills: being able to switch easily from very commercial forums and approach, to strategic or communication intuition.

• Working with Partners: Being able to be a fantastic partner and drive a common outcome agenda where everybody wins with our multiple IP partners.

From an experience perspective we are looking for:

• Highly proficient senior leader with 10+ years of experience in business, people, and team leadership, and a strong foundation in brand marketing.

• Proven marketing professional with a successful track record in brand building, driving consumer-facing brand growth, and maintaining brand health.

• Seasoned in communication strategy and managing global coordinated marketing campaigns, with a deep understanding of the media and digital landscape.

• Experienced in product development, translating strategy into an innovation pipeline within an agile setup, while demonstrating thought leadership and calculated risk-taking.

• Strong collaboration skills with a history of operating and developing broad partner networks (internal and external) and a solid grasp of the E2E value chain from global to local levels.

• Embraces diversity and using it to bring new perspectives, ideas, and approaches through collaboration; experience in Gaming is a plus.

Build your career brick by brick at the LEGO Group.
“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it!”

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000018655
• Category
  Sales, Marketing & Product Management