CRM Testing Manager

Job Description
Ready to transform personalization at the LEGO Group and bring play into more peoples everyday lives? Lead our CRM test & learn approach and make a real impact!
Join us for an exciting career as CRM Testing Manager.

As the CRM Testing Manager at The LEGO Group, reporting to the Senior Director of the LEGO CRM Hub, you’ll be key in transforming personalization. Lead and drive innovative CRM Testing and Learning to shape the future of our customer experience!

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.

Core Responsibilities
You will drive CRM testing to enhance timely, contextual communications and boost commercial performance. This role requires a strategic innovator with hands-on experience in CRM testing, a passion for exceptional member experiences, and a history of delivering continuous improvement.

• Develop and implement a robust CRM testing roadmap, managing a backlog aligned with business goals in collaboration with the Membership Performance & Development and CRM Proposition teams.
• Define methodologies, processes, and tools for various testing types (A/B, Multi-Variant, Performance, Channel, Content, Audience, etc.).
• Work with CRM Hub, CRM Propositions, Membership, and analytics teams to ensure testing plans support Membership and Personalisation objectives.
• Collaborate across functions to formulate business questions and CRM hypotheses, translating them into actionable testing plans.
• Create comprehensive testing plans, test cases, and lead dependencies on systems and integrations.
• Establish quality standards and effective methods for CRM testing, and scale successful tests.
• Produce and present detailed reports, metrics, and dashboards.
• Document processes and results, and promote improvements across CRM.

Play your part in our team succeeding
Bring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!

Do you have what it takes?

• Minimum 5 years in a CRM testing role.
• Proficient with testing tools and frameworks (e.g., Optimizely).
• Strong analytical and problem-solving abilities.
• Effective communication and interpersonal skills.
• Experience with CRM platforms and marketing automation tools.
• Exceptional organisational and project management skills.
• Ability to work both independently and within a team.
• Skilled in partner management.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • Copenhagen, Denmark
• Job ID:
  0000017440
• Category
  Sales, Marketing & Product Management