Digital Product Manager Global Marketing · Lynge, Copenhagen Region, Denmark

Who we are
At WS Audiology, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world. With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? Then keep on reading
The Team
The team you are joining is called Digital CX, Product & Design. It is a newly established team in the organization, which is frontrunning WSA’s digital transformation. Together, Digital Product Lead, Digital Product Managers and CX, UX & UI Designers are to accelerate the digital product development, performance and customer experiences in WSA’s global and multi-brand context. Continuously maturing the digital way of working across Global Marketing, IT, R&D and many more.

Digital CX, Product & Design identifies business- and customer value end to end in the overall customer journeys and ensures alignment on key technology enablers to build a digital ecosystem of tomorrow.

We concept innovative digital products and services for maximum business impact and create intuitive and attractive multi-brand customer experiences to stand out in the market.

The Role
You will play a crucial role as Digital Product Manager driving business cases and key digital services for Hearing Care Professionals (HCP’s). This, for them to be engaged in WSA and our brands and products. Making their daily life as an HCP easier and ensuring that WSA is easy to do business with.

Our products go beyond mere sales; they are essential aids that bring customers closer to their loved ones, enabling them to be an equal part of society. As our new Digital Product Manager, you will help remove the stigma of hearing loss and create digital services, that enables the HCPs to do an excellent service for the hearing impaired.

To succeed in the role, you have a long track record in digital product management or product ownership. You know how to bring new digital product- and service initiatives forward in a complex business environment, where many different stakeholders and markets are to get excited and aligned. You are very experienced in working closely with agile software teams and managing product roadmap and key priorities of your responsibility area.

You will work with brands like Signia, Widex and Rexton. We are a global multibrand multichannel company and therefore you will have a great palette of opportunities to make an impact for both B2B and B2C experiences across our brands, products and services. Your point of departure will be B2B digital services. You will be empowered to do what you do best, and we will go beyond together and have a lot of fun along the way.

Responsibilities:

• Act as the liaison between digital strategy, business and product
• Develop the vision and long-term goals for digital services with product lead. Defining business cases, objectives and key results (OKR’s.)
• Manage a variety of stakeholders to understand requirements and expectations
• Innovate and maintain your part of the overall product roadmap, outlining the priorities, and progress of the products over time
• Work closely with Product Owners, CX & UX Designers and Agile Software Teams to ensure the product's features and functionalities align with the vision and user needs
• Ensure high-level prioritization of product initiatives. Developing the product roadmap and set clear expectations together with PO on feasibility supporting consolidation of the digital backlog for agile teams to work on
• Convey an understanding of the requirements of digital channels in functional units and ensure smooth processes
• Utilize market analyses to include customer needs and market trends in product management

• Define the features and requirements of the product based on market research, customer feedback, and business goals

• Ensure all stakeholders, including marketing, sales, customer support, and finance, are aligned with the product strategy and have the information they need to support the product

• Decide which features to build next based on their expected impact, cost, and alignment with the product strategy

• Balance competing priorities, resource constraints, and time-to-market considerations to make informed decisions about product development

• Develop and execute go-to-market strategies for new features or products, including positioning, messaging, and launch tactics

• Work with marketing and sales teams to ensure they have the necessary product knowledge and materials to attract and retain customers

About You
To be successful in the role as our Digital Product Manager, you have a long-term view and be excited to get on par with - but also to set new standards - for digital services in- and outside the hearing aid industry.

We therefore hope to see the following qualifications in you:

• Master’s degree in relevant field
• 5-10 years of work experience within digital product development, preferable from a corporate agile environment
• Experience in SaaS, cloud-based solutions
• Result orientation and passion for concepting and delivering new digital products
• Aspiration to co-lead and drive agile ways of working, maturing our digital operating model and the digital product life-cycle

Sounds wonderful? Join us
Please submit your CV as soon as possible. We will screen and invite candidates for interviews on an ongoing basis, but the latest deadline for applying is 22nd of September 2024.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Department
Global Marketing

Role
Digital Marketing

Locations
Lynge, Copenhagen Region, Denmark

Employment type
Full-time

Contact Nanna Fyrsterling