Paid Media Analyst - BoConcept

Paid Media Analyst
BoConcept is a global contemporary furniture and interior design brand, based in Denmark, positioned in the affordable luxury segment of the market. Founded in 1952, we celebrate over 70 years of Danish style and craftmanship.
From humble beginnings as a furniture manufacture in Herning, Denmark to one of the leading furniture lifestyle brands worldwide with over 300 stores in 65+ markets. BoConcept designs, produces and sells contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces. However, it is our extensive customisation possibilities and interior design service that is at the heart of our consumer value proposition. We help design and create truly personal homes for our clients.

The Role
In this role, you will support our team by analyzing data, generating actionable insights, and crafting narratives that inform and inspire our marketing efforts. Your expertise in paid media will be crucial in helping us understand the performance of our initiatives and make data-driven decisions. Additionally, there is ample opportunity for you to expand your skills across different markets worldwide and grow with us, gaining a deeper understanding of the digital marketing landscape and contributing strategically to our success.

Join us at BoConcept and become a key player in a team dedicated to innovation, excellence, and growth. If you have a passion for data analysis, a solid grasp of paid media, and a desire to elevate your career, we want to hear from you.

Job Overview

• Real-time performance tracking with analytical tasks (GA4, Google Ads, Meta, and Pinterest Business Manager) to standardize and prepare reports for media summaries.
• Data analysis and reporting on a weekly, monthly, quarterly, and annual basis for paid media and channel performance analytics, as well as on-demand campaign analysis to identify strategic opportunities and facilitate changes to hit and exceed forecasts and KPIs.
• Sharing insights for future decision-making and assisting with paid media strategy by analyzing performance and forecasting with local markets and agencies. This includes identifying areas of channel efficiency related to media and business KPIs, and exploring growth opportunities.
• Tracking paid media naming conventions and providing creative performance insights.
• Supporting paid media competitive research.
• Based in London with remote working; occasional commuting to the London office and travel to the Denmark office may be required.

We offer a base salary plus a bonus, generous staff discounts, and medical insurance.

Specialized Knowledge/Technical Skills

• 3+ years of experience in paid digital media and performance optimization.
• Hands-on experience with GA4, Google Ads, Meta, and Pinterest Business Manager is essential.
• Strong analytical and data storytelling skills, with the ability to translate complex data insights into actionable stories for diverse audiences.
• Agency experience.
• Experience with any data visualization tools, Power BI, or marketing mix modeling is an advantage.
• Experience working in an omnichannel retail environment.

Department:
Mørupvej 16, Herning

Lokation: Verden

Application deadline: 10 Oct 2024