Paid Marketing Specialist

Paid Marketing Specialist
Are you passionate about driving traffic and maximizing profitability through innovative paid marketing strategies? Do you thrive in both tactical planning and hands-on execution? If so, we hope you want to join our team!

About NAKED Copenhagen
NAKED Copenhagen is more than just a brand – it's a movement. Through our commitment to empowering- and fostering community within the sneaker culture, we work on creating a space where everyone feels welcome to express themselves authentically. To learn more about us, you’re encouraged to explore our website.

About the E-Commerce Team
Our E-Commerce team is a dynamic group dedicated to enhancing our online presence and driving digital growth. Led by Simon, our Head of E-commerce, the team includes our Social Media Manager, E-commerce & Digital Marketing Specialist, Website Operations Manager and E-commerce Student Helpers. Together, they work tirelessly to optimize our digital platforms and deliver an exceptional online experience for our customers.

About your role in the E-Commerce Team
As a Paid Marketing Specialist, you will play a crucial role in shaping and executing our paid marketing strategy. Working closely with our Head of E-commerce, you will be responsible for optimizing our Google Ads and Meta campaigns, exploring new advertising opportunities on platforms like TikTok and Pinterest, and managing our paid affiliate program. Your expertise will ensure we remain competitive across all focus markets.

Your tasks and responsibilities in the position as a Paid Marketing Specialist will include:

• Strategic Execution: Define and implement a comprehensive paid marketing strategy in collaboration with the Head of E-commerce.

• Campaign Management: Set up, evaluate, and optimize Google Ads and Meta campaigns to drive traffic and improve ROI.

• Innovation: Develop and launch new paid advertising initiatives on emerging platforms such as TikTok and Pinterest.

• Affiliate Program: Manage our paid affiliate program, including recruiting and communicating with publishers.

• Market Analysis: Monitor price competitiveness across key markets to ensure we stay ahead.

Ideal skills and qualifications we believe in supporting a positive journey in this role (we don’t expect you to check all the boxes to be a good candidate for the position)

• Experience: Minimum of 2 years in a similar role within a B2C company or paid marketing agency.

• Technical Skills: Hands-on experience with Google Ads, Google Merchant Center, and Facebook Business Manager.

• Affiliate Marketing: Previous experience with affiliate marketing is a plus.

We offer:

• An exciting and challenging position in a company with focus on growth and expansion.

• A warm and empowering founder-driven environment where innovation and focus on professionalizing operations are at the core, offering unique opportunities for responsibility and involvement accordingly to your motivation and curiosity.

• Opportunities from our start-up-like agility and partnership portfolios in order to benefitting and networking.

• An encouraging attitude towards allowing you to tailor your professional development to your pace and ambitions.

• A dedicated and passionate E-commerce team.

If you want to join us..

• If this job ad has made you curious and maybe excited, we hope to hear from you! Apply now to become a part of the NAKED Copenhagen team and contribute to shaping the future of fashion with us.

• Please send your cover letter and CV in English to [email protected] with “Paid Marketing Specialist” in the subject line no later than 1st of August. Interviews will be held on a continuous basis.

We wish you a great day ahead,
The NAKED Copenhagen Team