Digital Channel Manager / Market Activation Manager

Copenhagen S, Region Capital of Denmark, DK Aarhus N, Region Central Jutland, DK

Work experience: Specialist

Type of position: Full-Time

Job Family: Information Technology

Do you want to have an integral part in taking the digital customer facing solutions for wind turbines owners and prospective customers to new heights? The team is responsible for helping wind turbine owners to know how their turbine fleet is performing, when it needs service and to help customers conduct different key self-service activities to efficiently manage their fleet. If this sounds interesting, then you might be our new Digital Channel Manager.

Digital Solutions & Development > Digital Solutions > Digital Customer Channels & Experience > Online business & Channel management
In order to achieve Vestas' growth targets for the coming years a fundamental shift in how we operate - commercially as well as operationally - is required. Digitalization is a key element of this shift in operation. The Digital Customer Channels & Experience department within Digital Solutions is responsible for managing the digital customer channels including building digital products targeting Vestas' customers. We are in the process of maturing and expanding our in-house digital product teams who are responsible for designing, building, and continuously optimizing our digital products following a product-led operating model. As our new Digital Channel Manager, you will join the Product Area Connected Customer Channels and be primarily responsible for engaging with the Vestas teams in the regions and with customers to ensure they get the most value by utilizing the digital solutions. Connected Customer Channels currently consists of four product teams focusing on various types of customer self-service. You will also work closely with the other Digital Channel Managers who are focusing on our e-commerce offering and our advanced analytics offering.

Responsibilities

• Engage with Vestas regional organizations and customers to promote digital products, increase adoption, and equip them as ambassadors
• Develop clear and compelling product positioning and key messaging highlighting the product’s unique value proposition
• Create and maintain professional, high-quality training materials, presentations, and content such as webinars, case studies, and posts
• Analyze data and adoption levels to execute activities with product and regional teams, and continuously gather customer insights and feedback
• Work closely with product teams, regional teams, and Digital Customer Support to ensure smooth execution of product launches and strengthen support processes
• Conduct market research to understand customer needs, market trends, and the competitive landscape
• Ensure compliance in collaboration with the Legal department

Qualifications

• A Bachelors or Master degree with 3+ years' experience from working in Communication, Product Marketing, Customer Support, Account Management or as a Business Analyst
• Alternatively, you have 3+ years' experience from working in a specialist role where you have supported projects or rollouts of new digital solutions to customers within a B2B industry
• Experience from working in a global company successfully navigating a matrix set-up including both global and regional functions
• Experience from engaging directly with customers
• Fluency in English, especially written should be on very high level - Danish is not a prerequisite

Competencies

• Good communication and storyteller skills
• Good copy writing skills and a great eye for detail
• Structured, with the ability to systemize activities into repeatable and scalable processes
• Ability to articulate value to stakeholders on multiple levels in the organisation
• Ability to partner with cross-functional teams like product, legal and marketing
• Have a customer centric mindset
• Strong analytical skills

What we offer
You will have an integral part in fulfilling Vestas' digital ambition of bringing to market a valuable and useful digital experience within a product-led digital organisation. As Digital Channel Manager you will become part of a growth area and join a great collaborative and diverse department.

Additional information
This role can be based either in Aarhus or Copenhagen, Denmark. 15-25 travel days per year expected. We do amend or withdraw our jobs and reserve the right to do so at any time, including prior to the advertised closing date. Please be advised to apply on or before 10th October 2024. For further information please contact Ravi Bedadi, Senior Recruiter.

BEWARE – RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails from people pretending to work for Vestas. Read more via this link, https://www.vestas.com/en/careers/our-recruitment-process

DEIB Statement
At Vestas, we recognize the value of diversity, equity, and inclusion in driving innovation and success. We strongly encourage individuals from all backgrounds to apply, particularly those who may hesitate due to their identity or feel they do not meet every criterion. As our CEO states, "Expertise and talent come in many forms, and a diverse workforce enhances our ability to think differently and solve the complex challenges of our industry". Your unique perspective is what will help us powering the solution for a sustainable, green energy future.

About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We are specialised in designing, manufacturing, installing, and servicing wind turbines, both onshore and offshore.
Across the globe, we have installed more wind power than anyone else. We consider ourselves pioneers within the industry, as we continuously aim to design new solutions and technologies to create a more sustainable future for all of us. With more than 173 GW of wind power installed worldwide and 40+ years of experience in wind energy, we have an unmatched track record demonstrating our expertise within the field.
With 29,000 employees globally, we are a diverse team united by a common goal: to power the solution – today, tomorrow, and far into the future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills, and perspectives. We also aim to give everyone equal access to opportunity.
To learn more about our company and life at Vestas, we invite you to visit our website at www.vestas.com and follow us on our social media channels. We also encourage you to join our Talent Universe to receive notifications on new and relevant postings.