Digital Marketing Manager Global Marketing · Lynge, Copenhagen Region, Denmark
WS Audiology Denmark A/S
Driven by the passion to improve quality of people’s lives, WS Audiology continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.
The Team
Digital Marketing Excellence and Analytics is part of our Global Marketing department and plays a key role in guiding and driving a Digital Marketing agenda in WSA. We work closely with Brands, regions and countries to take our digital activities to the next level.
The Role
As our new Digital Marketing Manager, you will lead our ongoing campaign efforts towards both customers and consumers across brands and business areas. You will drive a digital first mindset and help to continuously drive effective outcomes.
Main responsibilities and tasks:
- Secure a strong position of our brands in a Digital environment through ongoing campaign efforts
- Create ongoing engagement programs for our Ecommerce business
- Lead a yearly content and campaign cycle
- Develop and execute media plans for our products across various digital channels
- Measure the effectiveness and performance of campaigns in accordance with KPI frameworks
- Collaborate with internal teams to create compelling digital assets, content and messaging that resonates with our target audience
- Manage timelines and budgets for ongoing campaigns
- Build and maintain relationships with internal stakeholders and external partners, to ensure a seamless campaign process
About You
To be successful in the role as our new Digital Marketing Manager you need to possess an excellent digital understanding across channels and platforms and your digital toolbox is solid and documented. You have essential project management skills and experience
leading big teams to success in a digital context. You are a digital change agent with a can-do attitude who drives your projects independently and with great authority. Stakeholders look to you for advice and guidance on how to achieve their objectives in the short and long term.
To summarize, we are hoping to see the following qualifications in you:
- Bachelor's or master's degree within marketing, communications or related
- +7 years of experience in Digital Marketing, preferably from leading project management roles
- Demonstrated leadership skills and experience in managing teams or cross-functional projects are valuable.
- Ability to collaborate with various stakeholders, provide guidance, and motivate team members is crucial for success in this role
- Great analytical abilities are essential for evaluating data, measuring campaign performance, and making data-driven decisions
- Excellent written and verbal communication skills in English are necessary for effectively conveying digital strategies, collaborating with team members, and presenting campaign results to stakeholders
- Familiarity with Med Tech or Healthcare a plus
Who we are
At WS Audiology, we provide innovative hearing aids and hearing health services.
Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.
Sounds wonderful? We can't wait to hear from you.
WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.
Department
Global Marketing
Role
Digital Marketing
Locations
Lynge, Copenhagen Region, Denmark
Employment type
Full-time
Contact Nanna Fyrsterling
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