Performance Marketing Specialist

On-site

• Copenhagen, Hovedstaden, Denmark

Job description
You are the Google Ads algorithm whisperer. Meta Business Suite? You can navigate it with a blindfold on. Nothing excites you more than clicking live on a brand new experiment on a brand new channel, and waiting for the results to roll in.

If all that sounds like you, you might be just who we’re looking for. At Famly, we’re looking for a Performance Marketing Specialist to look after all our paid digital advertising campaigns and make sure as many childcare owners as possible know we exist.

You’ll be helping us run a wide variety of different campaigns this coming year across SEM, paid social, and experimenting with new paid channels.

With regards to location, we’d really love you to join Famly here at our Copenhagen HQ. If you're not here already, perhaps you're keen to move to the second happiest country in the world? We can help you with relocating and getting a visa.

What you'll be doing:
We need you on board to work closely with the Marketing and Brand department to spread the word about Famly - and eventually be responsible for increasing our number of inbound paid leads across UK, DACH & US markets.

What projects you’ll be expected to collaborate on and own:

• Working with the Growth Marketing Manager, (your team lead, me, Julia - writing this post. Hello!) to create paid acquisition strategies.
• Develop and implement our performance marketing strategy tightly aligned with our business goals.
• Plan, execute, and optimise digital advertising campaigns across multiple platforms including Google Ads, Meta Ads, LinkedIn Ads, and others.
• Monitor campaign performance metrics, analyse data insights, generate actionable reports to optimise campaign effectiveness and ROI.
• Manage advertising budgets effectively, allocating resources to maximise performance and achieve desired outcomes.
• Drive paid search strategies to increase website visibility, traffic, and conversions through keyword research, ad content optimisation, and bid management.
• Conduct competitive analysis and stay updated on industry trends to identify new opportunities and best practices in performance marketing.
• Run paid advertising experiments, including new channels, AI etc.
• Collaborate with visual designers, copywriters and content creators to deliver best results.

Job requirements
You’ll thrive in this role if you:

• Proven track record running paid SEM and paid social campaigns 4+ years.
• Excellent verbal and written communication skills in English.
• Have strong strategic planning skills and excellent decision-making skills, setting, monitoring and reporting against targets.
• Confident with Data Analytics (i.e. GA4, Hubspot reporting,), A/B Testing, Conversion Rate Optimization, and have basic understanding of User Experience.
• Familiar with CMS (i.e. Webflow, Wordpress etc.)
• Have a basic understanding and willingness to experiment with common marketing tactics such as conversion rate optimisation.
• Have an experimental growth mindset, and are always looking for new ways to improve.

We appreciate that everyone brings something unique, so even if you don’t tick every box above, we’d still love to read your application.

And who are Famly?
You’re probably wondering at this stage, and Famly are...? Well, it all began when our co-founder Henrik’s daughter was ready to start at daycare. He couldn’t believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper ‘parent’ books they exchanged once a month just weren’t cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that.

These days, the 150 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather, making it easier for the 7000 nurseries and childcare centers who use Famly every day to that, on our behalf.

We do it with the world’s first Early Childhood Platform, software that brings hundreds of thousands of parents closer to their child’s day while they’re away from them. We also make financial, pedagogical, and planning tools for more than 104,000 childcare professionals in the UK, US, Germany and 15 other countries, saving them hours and reducing their admin stress.

Ultimately, that gives them more time and headspace for the little ones that really matter.

The interview process looks like:

• A quick chat with our People Partner in Brand and Marketing, Friedrich
• A quick logical test
• A 1-1 interview with Julia, Manager of Growth Marketing team
• A short assignment
• An assignment review with Julia and Antonio, Senior Growth Marketing Specialist
• An opportunity to meet some of the people you might be working with
• Reference check
• (Hopefully) an offer!

You’ll love working in our Copenhagen Office because:

• Competitive pension, private health insurance, and paid maternity/paternity leave
• A clear career framework and coaching to make sure you’re growing, a $1000 personal development budget and a ‘We’ll buy you any book you want’ policy
• We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine
• A value of ‘make your colleagues shine’ is all about breaking down silos, celebrating one another, and staying connected across departments, offices, and oceans
• We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.
• Top-notch work equipment (including noise cancelling headphones for those focus periods!)
• A lot of flexibility for you to work in the way (and place) that suits you best, while making sure we maintain a strong in-office connection a handful of days a week too

We're looking to fill the position as soon as possible, so get your application in today by sending us:

• Your CV and cover letter telling what speaks to you about the role and what you can bring - in any form you like.

Looking forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.