Marketing Campaign Manager

Job Description
Marketing Campaign Manager
Come join our team as a Marketing Campaign Manager and be at the forefront of shaping unforgettable digital experiences for LEGO® fans!

We have two open positions:

• Permanent role for the CEEMEA market
• 12 month cover for the WE market

Core Responsibilities

• Collaborate with product and channel owners, in- and external collaborators to connect and promote LEGO® owned channels and grown our audiences within each
• Generate and implement marketing campaigns and content across LEGO kids’ platforms LEGO.com/kids, LEGO Play app and Magazine and connecting these owned experiences with the wider LEGO ecosystem
• Editorial planning and publishing digital content for strategic projects in regional markets, while also supporting localization and language versioning process
• Work with campaign tools and CMSs to build and publish campaign landing pages and generate relevant digital content for children (e.g., articles, polls, quizzes, and competitions)
• Support Regional and Global Marketing teams on digital projects, marketing campaigns & workshops, brainstorming new content types and turning plans into action
• Provide insights and review content performance and propose recommendations to marketing & project teams
• Define campaign strategies and present opportunities to regional brand marketing collaborators to support LEGO franchises within our owned channels

Play your part in our team succeeding
The Digital Consumer Engagement team is responsible for the creation, growth, and engagement of our owned channels across kids, adults, and family audiences. These experiences are a core part of the wider Digital Ecosystem that ties together all digital LEGO experiences in significant ways.

This role sits within the Campaign Marketing team, who focuses on campaign execution, owned channel growth and marketing integration of our owned channels within the markets. We create local, relevant content for our experiences for individual markets to support the global content and markets trends.

Do you have what it takes?
The ideal candidate holds a degree holder preferably in business/marketing with 2-3 years’ experience in content creation and publication and comes with a proven track record in the end-to-end campaign execution from planning, creation to post-campaign review

• Well organized, analytical individual with a proven track record in timely campaign delivery, confident in communicating results and recommendations
• Strong stakeholder management skills and experience working with international teams
• Strategic marketing thinking
• It would be a benefit to have a working knowledge and skillset of using video editing and visual effect software such as Adobe Premiere, Adobe Photoshop, Illustrator and After Effects
• Strong communication skills and proficiency in English, both written and verbal

Please note that relocation support is not offered for this role.
#LI-RR1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • Prague, Czechia
• Job ID:
  0000019043
• Category
  Sales, Marketing & Product Management