Shopper Marketing Manager – Digital Transformation & Effectiveness

Job Description
Bring your omnichannel retail marketing expertise (e-Commerce & in-store) to create impactful global shopper experiences! Help grow love for the LEGO brand, boost sales, and attract new shoppers!

"No relocation assistance is offered for this position"

Core Responsibilities

• Collaborate with regional trade marketing, LEGO agency, shopper marketing and design teams to develop omnichannel retail campaigns and assets that resonate with shoppers—both online and in-store.

• Build data platforms to track campaign effectiveness and guide future campaigns!

• Drive post-campaign analysis and share key findings to craft upcoming initiatives.

• Stay ahead of retail trends—inside and outside the toy industry—to bring innovative ideas to the table.

• Work with global partners to lead Digital Transformation initiatives in the shopper and retail marketing space, equipping Business Units with the tools they need to succeed.

Play your part in our team succeeding

The Shopper & Operational Excellence team is new, working in four key areas:

• Shopper activation strategy & campaign development based on market maturity.

• Digital transformation in Shopper Marketing—partnering with Digital Tech to build groundbreaking tools and platforms.

• Turning insights into action through data-driven marketing approaches.

• Analysing business outcomes to learn from what worked (or didn’t!) and apply these lessons to future campaigns.

This team collaborates closely with both our Retail & Shopper Design teams and our Shopper execution teams in various Business Units.

Do you have what it takes?

• Proven experience in retail marketing (consumer tech, fashion / apparel, beauty, FMCG sectors preferred).

• Either Digital marketing/e-Commerce or in-store retail marketing experience.

• Shopper-centric with a track record of turning insights into action.

• Phenomenal teammate with strong interpersonal skills!

• Experience with A/B testing and shopper journey optimisation tools is a plus

• Excellent communication skills—able to influence and collaborate with global teams and agency partners.

• Experience with how Digital tech & tools can be integrated in the Retail Marketing space will be a big advantage

• Driven and results-focused, with a talent for solving problems and balancing multiple projects.

For UK applicants, this role can be based in either our Slough or London office.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, South Denmark, Denmark
  • London, United Kingdom
• Job ID:
  0000019172
• Category
  Sales, Marketing & Product Management