Nordic Brand Manager to McDonald’s

• Application Deadline: Nov. 1, 2024
• Frederiksberg

Would you like to be part of McDonald’s strong culture and leading brand? Would you like to play a key role in the development of our brand? If you are the right person to secure successful campaigns and enable business growth and success - apply for this exciting role today!

About the role
Our current Nordic Brand Manager is going on maternity leave, and we are now looking for a temporary replacement to cover for her until January 2026. In the role you will maximize marketing and drive brand love through great campaigns and creative content with the customer at heart! You will work across the Nordic region covering Sweden, Norway, Denmark & Finland.

Key responsibilities:

• Manage regional campaigns
  • Responsible for regional promotions for the menu categories Premium, Value, Core
  • Brief, create and manage regional promotions from planning to activation
  • Responsible for creating assets and content for food and value promotions for local implementation by Marketing Activation Teams
  • Project budget management with input from Marketing Activation teams
  • Close dialogue with local Marketing Activation teams to optimize toolboxes, needs and output

• Family & Happy Meal
  • Plan and execute family strategy
  • Based on market needs create regional activation plans for family experiences in restaurants
  • Being the point of contact for McDonald’s Global related to Happy Meal and family
  • Happy Meal program and calendar management
• Creative agency relationship - Day-to-day collaboration by project

Skills & Requirements
As a person you are business oriented, well organized and driven to achieve quality results. You are an independent doer who collaborates and adapts your communication to a given audience.

Your qualifications

• You have at least 5 years’ experience from a similar role as Brand Manager, preferable from strong brand within B2C
• Ability and experience of converting insights into great briefs
• Proven project management skills
• You are a strong communicator both verbally and in writing, in English and one more Nordic language
• You have a relevant degree or diploma in marketing/communication

Meritorious: experience from McDonald's restaurants.

What do we offer?
In this position you will be based at the Danish head office in Frederiksberg, Copenhagen and report to Staffan Ekstam, Marketing & Brand Strategy Director.
The position is temporary (until January 2026).

Furthermore, we have the basics covered, so you can expect an attractive salary based on your skills, a competitive pension and health insurance, access to a canteen and other employee benefits.
In addition, you can expect to become part of a workplace where we strive to make a difference every day. You will have skilled and helpful colleagues, development tailored to your wishes and ambitions, as well as plenty of opportunities for social activities with your coworkers. At the same time, we also understand the importance of having a personal life. Therefore, we place great emphasis on work-life balance and, for instance, offer a hybrid workplace. Additionally, we aim to avoid scheduling meetings before 9 AM and after 4 PM.

Interested?
If you have any questions about the role please contact Staffan Ekstam: e-mail

Deadline for applying: 1. November 2024

We reserve the right to close the job add once we have found the right candidate.