Brand Activation Manager, Nordics

Requisition ID 1874 - Posted - Denmark - Marketing / Brand / Digital - Mid-Senior Level - Kongens Lyngby, Denmark

Join us to develop and implement a comprehensive brand activation strategy encompassing both in-store initiatives and external events to enhance the positioning of Bang & Olufsen in the Nordic market. You will also collaborate closely with the Nordic marketing team and global stakeholders to ensure that all marketing efforts, both internal and external, align with the overarching business objectives and marketing strategy.

As our new Brand Activation Manager you will join our Nordic Marketing team in Kongens Lyngby, Denmark.

Key responsibilities

• In-Store Activities Execution: Plan, coordinate, and execute creative events, product launches, and marketing campaigns within the retail environment with CoCo stores and B&O mono brand partners, ensuring timely delivery and adherence to quality standards.
• External Customer Engagement: Organize and lead large-scale customer engagement activities outside of stores, including partnerships with luxury brands, events at exclusive venues, and sponsorship of relevant cultural events.
• Partnership and Store Collaboration: Work in close partnership with CoCo stores, B&O mono brand partners and external partners to ensure seamless coordination of activities, supporting overall brand positioning and strategic objectives.
• Customer Journey Optimization: Drive synergy between online and offline touchpoints by designing innovative customer engagement initiatives across both retail and external environments.
• Performance Metrics & Analysis: Continuously measure and assess the effectiveness of internal and external activities, focusing on enhancing the customer experience, strengthening brand positioning, and maximizing return on investment (ROI).
• Budget Management: Ensure all activities are conducted within the allocated budget, optimizing resources for maximum efficiency.

What you bring
To succeed in this role, you have a minimum of 3-5 years of experience in both strategic and operational brand activation, retail marketing, or event management, ideally within the luxury sector.
Moreover, you bring:

• A degree in Marketing, Communication, Business Administration or related field.
• Demonstrated experience in designing and delivering innovative in-store customer experiences.
• Strong analytical capabilities with proven expertise in measuring and optimizing marketing initiatives.
• Exceptional communication and collaboration skills, with the ability to work effectively across teams and international borders.
• Fluency in English is essential; proficiency in a Nordic language is advantageous.

What we offer
You will join a small team of dedicated Marketing and PR professionals that oversee the Nordic region and be given the opportunity to work in a dynamic and creative role that has a significant impact on shaping the customer experience in our stores. Besides competitive salary and employment conditions you will also have excellent prospects for professional development.

With approximately 1.000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.
Location: Kongens Lyngby, Denmark.
Start date: As soon as possible.
Travel: Approx. 5%

How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 11th October 2024.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs, marital status, or gender. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our TA Consultant Nina Vestergaard on [email protected]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has for more than 99 years developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.