Global Marketing Campaign Manager, Products & Solutions

ID: 8464 Function: Marketing Location: Odense, DK

#WeAreUR and we continuously redefine automation
At Universal Robots, part of Teradyne Inc., we are empowering change in the way work is done. Our vision is to create a world where people work with robots, not like robots. And with 90,000+ cobots already installed worldwide, we’re well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.

You will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help UR become even better too. Join us and build an exceptional experience for yourself, and a better working world for all.

As the Global Marketing Campaign Manager, you will play a pivotal role in driving pipeline generation from orchestrating coordinated software, hardware products and solutions launch. Your expertise will drive collaboration across various marketing teams to ensure successful and impactful launches tailored to diverse vertical industries, key customers, and partners audiences. You’ll be responsible for developing, executing, and optimizing multi-channel revenue generating product and solutions launches campaigns that captivate our audience and drive engagement on a global scale.

Key responsibilities of the Global Marketing Campaign Manager, Products & Solutions

• Lead the creation of integrated, cross-channel marketing lunch campaigns for hardware, software products and solutions, to gain new customers and build repeat business.
• Create and own comprehensive campaign briefs, detailing objectives, creative strategies, tactical plans, and resource allocation to ensure successful execution and activation.
• Work closely with the Product Marketing team to gather insights and feedback that inform product launches strategies.
• Partner with the Strategic Marketing team to customize product and solutions launches campaigns for specific vertical industries and target audiences.
• Work with the Central Marketing team to create innovative and effective product and solutions launches tactics and marketing campaign assets.
• Liaise with Regional Marketing teams to ensure localized execution of product launches.
• Maintain clear communication with stakeholders across departments to align objectives and expectations.
• Define campaign milestones and objectives, and regularly report on performance to stakeholders.
• Analyse key performance indicators (KPIs) and campaign success, providing data-driven recommendations to improve engagement, conversion, and growth metrics like SQLs, product usage, pipeline, and revenue.
• Oversee campaign budgets, ensuring efficient allocation of resources for maximum impact.
• Serve as a brand and content quality ambassador, ensuring all initiatives align with brand guidelines and deliver a cohesive, compelling customer experience.

We are driven by honesty and act with integrity - #WhoAreU

To thrive in the Global Marketing Campaign Manager, Product & Solutions position at UR, we envision that you possess the following experiences and skills:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum of 8 years in B2B marketing campaign management, with a proven track record of impactful launches campaigns for software and hardware products.
• Strong understanding or experience launching software and/or hardware products is key.
• Strong expertise in 360º project and campaign management, with the ability to manage multiple projects simultaneously.
• Strong understanding of digital marketing strategies, campaign analytics, and creative development.
• Proficient in A/B testing, analysing data and metrics to drive decision-making and strategy adjustments.
• Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Demonstrated ability to work effectively across various teams and departments.

• Ability to thrive in an ever-changing environment.
• Hight competency with tools such as Asana, Microsoft Power BI, Salesforce/Pardot, PowerPoint, Word, and Excel.
• Knowledge of industrial automation and robotics is a plus.
• Native or fluent in English; proficiency in other languages is a plus.

As a person you are independent, but still a team player. You are motivated by solving complex tasks, analytical, structured and you are very practical in the way you approach things. Here at Universal Robots, we are very flexible, and we expect you to be the same. We have an agile organization where things continuously change and therefore it´s an advantage if you see yourself as a fast learner.

We collaborate it´s in our DNA

Join Universal Robots, the ground-breaking technology company, and help empower change in the way work is done. Shaping next year’s innovations. Moving a fast-growing industry forward.

We employ 1000+ people in offices across North America, South America, Europe, and Asia – and we’re growing all the time. So, if you’re looking to build your career working with some of the best talent from all over the world, we want to get in touch with you!

Send your application using the link. We take candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.

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