Ass. Content Strategist

Job Description
Are you passionate about crafting content that captures attention and gets results? Join us and play a key role in developing and driving strategies that engage audiences, boost brand awareness, and achieve our marketing goals.

Collaborating with teams across engagement, marketing, design, and digital product, you’ll ensure our content not only aligns with our brand voice but also resonates with our target audience. If you're ready to make a real impact through creative content, this role is for you!

Core Responsibilities
Content Development

• Handle the creation, curation, and management of high-quality content across various platforms, including websites and email campaigns.

Content Strategy

• Support the development and implementation of content strategies that align with business objectives and target audience needs.

SEO Optimization

• Work closely with the SEO team to conduct keyword research and optimize content to improve search engine rankings and drive organic traffic.

Editorial Planning

• Help maintain and handle editorial planning to ensure marketing activities are aligned on owned channels and across the ecosystem.

Analytics and Reporting

• Work with Digital Engagement Team to supervise and analyze content performance using analytics tools, providing insights and recommendations for improvement.

Market Research & Innovation

• Stay up to date with industry trends, competitor activities, and audience preferences to inform content strategy.

Creative Briefing

• Build detailed creative briefs for content projects, ensuring clarity and alignment with project goals.

Communicating and Selling Narratives

• Present content strategies and campaign ideas to internal partners, effectively communicating the vision and value.
• Develop and sell compelling narratives that support and engage internal teams.

Play your part in our team succeeding
The Editorial and Content team is responsible for crafting, running, and marketing experiences that inspire LEGO fans of all ages across LEGO owned touchpoints. This role focuses on Parents and Adult builders as the primary target audience. Our team's ambition is to create a playful and engaging digital ecosystem where grown-ups can deepen their love and understanding of the LEGO brand and products. LEGO isn't just for kids — it's for everyone. We aim to design immersive experiences that reconnect adults with their sense of wonder, while also supporting Families with learning through play. These experiences are essential to the broader Digital Ecosystem, which ties together all digital LEGO experiences in meaningful ways, fostering deeper consumer engagement and enhancing lifetime value.

Do you have what it takes?

• English proficiency: Strong writing and editing skills.
• SEO Knowledge: Understanding of SEO principles.
• Analytical Skills: Proven record in using data and analytics to plan content.
• Project Management: Project management skills, including working in a matrix organization and handling multiple partners. Ability to call out or handle issues as needed.
• Flexibility and Adaptability: Ability to be flexible and adapt to changing environments. Thrives in a dynamic and fast-paced setting.
• Content Life Cycle Management: Basic understanding of content lifecycle processes, including creation, approval, publication, and archival.

Preferred skills include UX/UI knowledge, familiarity with marketing automation tools, basic understanding of translation and trans-creation workflows, and proficiency in content management systems (CMS).

Please note: This is a permanent position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000019060
• Category
  Creative & Design