Analytics Manager, Digital Consumer Engagement

Job Description
Are you a data enthusiast with an interest in turning numbers into insights? If so, we have an exciting opportunity just for you! Join us as an Analytics Manager in our Data, Analytics & Enabling Capabilities team, where you'll build innovative ways to understand how our consumers engage with LEGO websites, apps, and more!

Please note, this role does not include a relocation budget. You can either be based in Billund, Denmark or London, United Kingdom.

Core Responsibilities
You will partner with Product Managers, Audience Strategy Leads, and Marketing & Content professionals to understand how consumers interact with our digital touchpoints, and translate business questions into data analytics projects that will help us identify sources of growth for our business. You will lead the implementation of user and audience behavior tracking across digital touchpoints, ensuring ethical and transparent use of opted-in consumer data. Furthermore, you will:

• Define and develop tailored dashboards and self-serve reporting capabilities for various user groups using Power BI or similar data visualization tools.
• Work in a cross-functional data & analytics team to create well structured, easily accessible data sources that can be used for downstream reporting and analysis
• Conduct analysis on digital product performance, user journeys, and marketing/content effectiveness to determine which touchpoints and tactics provide the greatest value.
• Transform raw data into meaningful insights and recommendations, acting as a "data storyteller" to deliver actionable analysis to senior leadership.
• Partner with other teams in the LEGO Group to identify and measure our most important leading indicators of increased consumer loyalty and lifetime value (CLV)

Play your part in our team succeeding
Our Data, Analytics & Enabling team is a newly created Data & Analytics practice within the LEGO Group’s Digital Consumer Engagement function. Our focus is on establishing two-way, long lasting and meaningful relationships with our consumers and shoppers, and we believe that the ethical, transparent, and effective use of consumer data is key to this ambition. You will be working at the core of our digital product teams, building our data analytics infrastructure and providing analysis & recommendations to continually improve our consumers’ experience within our digital ecosystem. Some of the products in our digital ecosystem include LEGO.com For Families & For Adults, LEGO Account, and the LEGO Building Instructions app.

Do you have what it takes?
You come with extensive experience in business insights for marketing or product development, especially in games or digital products, with a proven track record of driving action based on consumer behavior data analysis. You can demonstrate experience running hypothesis-driven research, to identify & validate core growth assumptions through robust analysis of multiple data sources. In addition, you are:

• Proficient in turning raw, unstructured data into meaningful insights and recommendations, with expertise in data visualization and effective communication with senior business partners.
• Skilled in Adobe Analytics and/or Snowplow, with experience in tracking variable implementation, consumer identity resolution, and user-journey analysis.
• Efficient at handling large data sets in data platforms (such as Databricks), with mastery of SQL and Power BI. Additional Proficiency in Python or R is an asset.
• Experienced in delivering difficult and complex projects involving multiple teams - We’re looking for a lynchpin who isn’t afraid to get things done even when they don’t have formal authority over everyone who needs to be involved to make it work, and is able to build collaborative working relationships across organizational boundaries.

Plus points if you have experience in applied statistics across multiple data sources and familiarity with digital marketing channels like CRM, web, paid media, and programmatic. Your background in retail, CPG, and e-commerce includes working with global teams across various geographies and cultures. You have successfully created data products within Agile development teams and possess a good understanding of data engineering principles and practices.

#LI-BL1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • London, United Kingdom
• Job ID:
  0000019778
• Category
  Data Analytics / Warehousing, & Business Intelligence