Global Brand Digital Manager Health & Medical – fixed-term contract

Overview
Global Brand Digital Manager Health & Medical – Fixed-Term Contract
Are you a natural leader with the ability to develop, motivate and inspire people? Do you look for a role where you would be responsible for shaping, and executing Digital Comms Strategy & Content? In the position as Global Brand Digital Manager you will lead a team of six people and work with varied tasks across the Health & Medical product portfolio (JOBST, Leukoplast, Cutimed, Actimove, Delta-Cast) in a dynamic and international environment.

Do you want to break barriers to wellbeing, tear down stigmas and taboos every day? So do we!

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.

About the role
Our business unit Health and Medical, are now looking for a Global Brand Digital Manager to join for a maternity cover fixed term position. In this position you will lead, inspire, and develop the Global Digital Communication team of six people.

This role will see you responsible for driving digital maturity across all markets as well as developing and implementing the digital comms strategy for all medical brands.

You cooperate closely with multiple internal and external stakeholders mainly based in Europe and US, such as product management, medical affairs, regulatory, ebusiness & ecommerce, lead markets and external agencies.

The position is a hybrid fixed-term full-time role, based in Mannheim, Hamburg, Dunstable, Philadelphia, or Gothenburg. This role reports to the Global Marketing Communication Director Medical located in Gothenburg.

What You Will Do
You will join us in the fight against the forces that hold people down, break stigmas and taboos. See our latest campaign here: https://youtu.be/bUcdHjYbDxU.

• Lead, develop, and inspire the team.
• Your team of direct reports is responsible for execution in the following areas, across all Medical brands (JOBST, Leukoplast, Cutimed, Actimove, Delta-Cast): brand websites, SEO, measurement, ecommerce content, global social media strategy & guidelines, supporting with digital best practice and content creation via comms toolkits, management of Global PIM (Product Information Management), DAM (Digital Asset Management).
• Drive the Digital Strategy across Health & Medical digital platforms (websites, social, SEO, ecommerce) with direct oversight on execution.
• Ensure alignment of the Digital Communications Strategy with Brand, Communications, and Category strategies.
• Manage social media strategy and guidelines to ensure global brand consistency and best practices.
• Maintain and implement SEO strategy and guidelines, focusing on insights, measurement, and continuous improvement of online content.
• Guide digital campaign asset creation and content best practices across brands.
• Leverage cross-brand synergies and oversee test and learn initiatives across digital channels and campaigns.
• Manage external agencies and foster collaboration across departments, including brand teams, product management, medical affairs, lead markets, and digital functions.
• Oversee digital budget management, ensuring alignment with yearly and quarterly business planning.
• Act on consumer insights and trends, competitive analysis, and industry changes, communicating their impact on brand performance.

Who You Are
You are an inspiring leader with the ability to develop and motivate people to meet both their career goals and the organization´s goals. You have a long-term strategic perspective as well as the ability to operationally drive profitable growth, where you always strive for creating new and better ways for the organization to be successful. You are also:

• Curious and eager to learn, passionate and committed to being part of our journey.
• Courageous and open-minded, willing to share your thoughts and embrace new learning opportunities.
• Enjoying fast-paced, entrepreneurial environments with a university degree or equivalent education in Marketing and/or Digital.
• Having proven experience in Digital Brand Marketing within an agency or global brand, ideally in a regulated industry, experience in briefing and leading agencies and enthusiastic about building brands in healthcare and B2B.
• Having leadership experience with at least one direct report.
• Eager to explore markets and interact, with approximately 40% travel time.
• Having strong relationship management skills, capable of building and maintaining positive relationships, navigating organizational dynamics, and fostering an inclusive work environment.
• Capable of explaining digital topics to non-digital audiences, and experienced in digital planning, content management, and utilizing industry reporting tools like GA, GSC, Hotjar, SEMrush.
• Proficient in English with strong communication skills.

Our interview process involves four main stages / all via TEAMS:

• Recruiter Call (30 min)

• Manager interview (60 min)

• Peer interview (60 min)

• Final interview (30 min)

What We Can Offer You
We offer the opportunity to work for a leading global organisation with the potential to advance your career within the fast-moving medical environment.

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.

Application End Date:
21 okt. 2024
Job Requisition ID:
Essity246120