Brand & Communications Lead

Copenhagen, Denmark

Central Operations – Global Marketing /

Full-time /

Hybrid

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About Agreena
Agreena is an exciting, dynamic and purpose-oriented organisation united in a mission to drive impact for farmers and the climate. While we’re rooted in agriculture, finance and technology, our team of experts range from soil carbon scientists and software developers to market strategists and regulatory affairs experts. More than 30 nationalities are gathered under the common Agreena flag – either working from our headquarters in Copenhagen, offices in London or remotely across Europe.

Agreena provides solutions that drive both environmental and financial sustainability. Within the last year alone, we have helped farmers across 13 countries in their conversion journey to regenerative farming practices. Our company offers a supportive and positive work environment with opportunities for learning, leading and growth no matter where you are in your professional journey. We believe in giving our employees a lot of responsibility, and we encourage new thinking, innovation and fun.

And this is where you come in:
The Brand & Communications Lead is an essential position we are currently recruiting for. It is a fantastic opportunity for a driven leader ready to take on an exciting career challenge and join a fast growing organisation leading the regenerative agriculture journey. This is a people manager position reporting directly to the CMO. You will be working across the organisation shaping, defining, delivering, maintaining and communicating the messaging map, the brand, the stories and the core values we represent.

You are a gifted storyteller who understands how to effectively position a message in the market, how to engage with the press, analysts, influencers, decision makers and top customers and partners, while orchestrating multiple stakeholders inputs to design and land best in class messaging and assets in the market.

How you will make an impact:

• Plan, develop, prioritise and deliver on the overall brand and communications strategy.
• Be responsible for the overall strategic direction, delivery and success of internal and external communications strategies.
• Drive high quality, engaging and effective messaging and communications that will inform and influence decisions-makers globally.
• Deliver end to end management of brand marketing strategies driving top level brand awareness.
• Provide a centre of brand excellence for all resources at Agreena.
• Explore and propose innovative approaches to brand from brand positioning, visual identity and tone of voice.
• Set the copywriting and creative standards for content development.
• Deliver in a consistent way across all touch points.
• Position and activate the Agreena brand across multiple internal and external channels: internal communications, website, PR / AR, influencers, partners, tier 1 events (WEF, COP, etc.).
• Deliver against agreed upon annual brand and communications KPIs, and budget.
• Support the executive leadership team in decision making and strategy
• Work cross functionally across the marketing, people, product and sales organisations.
• When needed identify, enrol and manage agencies, (brand, copywriting and PR), defining their scope of work and measuring their delivery: on target, on budget and aligned to KPIs.
• Overview and manage the overall associated budget.

Who we’re looking for:

• Have a significant brand and communications experience at a senior level and across disciplines, including how to devise, plan and implement communications, brand and implementation strategies.
• Excellent copywriting and creative skills.
• Experience with Brand building.
• Experience with managing the corporate brand.
• Confident leader with ability to manage and flex across a broad remit.
• Advanced collaboration, influencing and stakeholder engagement at a senior level skills.
• Thrive in a fast-paced, dynamic environment where individual initiative is critical.
• Flexibility, willing to step up to the challenge with a solution focused mindset.
• Hands-on, strong team player with a positive attitude.
• Excellent oral and written English communication skills

Bonus points if:

• Scale up experience
• Experience building a brand and positioning a company as a thought leader in a specific industry or field
• Strong network of media contacts and relationships with industry influencers and key stakeholders
• Demonstrated ability to manage budgets and allocate resources effectively to maximise impact and ROI.

What’s in it for you:

• A unique opportunity to join and help shape a fast-growing tech scale up with the determination and ambitious mission to reverse climate change
• A truly global environment where you can collaborate and socialise with diverse and passionate colleagues
• Competitive compensation package and holidays
• Centrally located modern office in Copenhagen and the option to work from home a couple days a week / Remote Work Policy
• Team events throughout the year
• An exciting purpose-led culture and mission
• Open communication and supportive feedback culture

🌍 Be your best-self everyday at Agreena:
At Agreena we are devoted to building an environment that promotes equality, inclusion, and diversity. We are on the path towards expansion and growth so with that, we believe everyone’s uniqueness should be celebrated and embraced to help us achieve this exciting journey. This is critical to our success and innovation. We want to build a product that is loved by our customers and we want the same to be reflected in our teams.

With this in mind, we are working to ensure Agreena remains a diverse and inclusive environment for everyone.