CRM Marketeer

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Job Level: Professional

Location: Milan, IT, 20145

Area of Expertise: Marketing & Design

Unit: Allianz Italy

Employing Entity: Allianz Direct Spa

Job Type: Full-Time

Remote Job: Not applicable

Employment Type: Permanent

ID: 56491

Position Cluster:

The world around us is changing rapidly and so is the insurance industry. Now’s the right time to make a bold move and shape the future of insurance – this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become the most customer-oriented and efficient insurer on the market. Allianz Direct is truly changing the face of insurance, in customer experience, and in technology, processes, people and culture.

An international team of business experts and engineers who live and breathe an agile way of working, are seeking to improve and change the way you do insurance. Driven by customer obsession and love for data, Allianz Direct strives for delivering an exceptional experience with a personal touch.

So, what makes Allianz Direct so unique? We believe in the power of simplicity and convenience and by doing so we have managed to set new standards when it comes to online insurance. We are a fast-growing technology company with an insurance license.

Job Purpose/Role:

As CRM Marketeer you are responsible for the implementation and steering of campaigns for existing customers & prospects, across all channels with a focus on outbound calling, email & website personalization.

Your focus will be on email marketing, cross- and upselling and Customer Loyalty.
In addition to your immediate colleagues, we work with an international CRM squad to provide great service and result-driven campaigns.

We are customer obsessed and want to address the customer personally. You will help in the rollout of our strategy and know how to turn data into successful campaigns.

Key responsibilities:

• Responsible for the planning, optimization and implementation of measures to increase customer loyalty customer satisfaction as well as up- and cross-selling within our CRM Tool
• Responsible for the planning, implementation, optimization and reporting of CRM campaigns
• Think in customer journeys and constantly drives optimization to ensure the best experience for our customers.
• Development and implementation of concepts to generate marketing consent from our customers
• Collaboration with our specialists from the Acquisition- and Brand Tribe to identify actions aimed at guaranteeing optimal sales relevant messages and general communication.
• Collaboration with other domains (e.g., Customer Service, Pricing & Product, Legal & Compliance) to verify the correctness of our communication and to select the most impactful content and methods for the various touchpoints
• Market and competition analysis, regarding campaigns and impacts on key business indicators

Qualifications/Key skills:

• At least 3 years of work experience in / CRM environment
• Good experience in the B2C CRM environment/data-driven marketing
• Ideally good knowledge of Salesforce Marketing Cloud CRM Tool
  
• Studies: University degree (economics, with marketing specialization preferred)
• You have a flexible and open-minded attitude and can abide by tight deadlines and used to dealing with different interlocutors in an international context
• Excellent analytical and problem-solving skills and ability to communicate insights to drive business decisions
• Strong sense of cooperation and ability to work towards team success and willingness to challenge oneself and counterparties to strive for continuous improvement
• Experience in working within an international and agile environment is a plus
• Fluent in Italian and Business English, additional languages are nice to have

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Join us. Let's care for tomorrow.

Both genders may apply in accordance with the L. 903/77 (s.m.i).