DIGITAL MARKETING SPECIALIST - Real Estate

Job Description
DIGITAL MARKETING SPECIALIST - Real Estate
THE OPPORTUNITY IN A NUTSHELL
You? A creative digital marketer fluent in Norwegian, ready to take on exciting real estate marketing challenges and learn and grow in this area.
Role? Digital Marketing Specialist to drive digital marketing strategies, boost brand awareness, and optimize marketing activities for FINN Real Estate.
Location? We embrace a hybrid work approach and invite you to join us in our office in Oslo for 2-3 days a week to enjoy our community and office vibes! If you’re not the working-from-home kind of person, you are of course welcome in our office every day.
Why us? This is your opportunity to shape the future of digital marketing in the real estate vertical while working alongside dedicated professionals who share your passion. If you’re eager to experiment, fluent with marketing techniques and want to grow in a supportive environment that values your contributions, this is the perfect opportunity for you.

Sounds like your cup of tea? Check out the details below!

WHO ARE YOU?

• You have some gathered hands-on experience in performance marketing roles, planning, executing, and analyzing campaigns across different channels such as paid social, search engines, and email.
• Hands-on experience with marketing tools like Google Ads, Paid Social, and CRM systems, and you’re comfortable managing campaigns from start to finish.
• You’re in your element when interpreting performance metrics, making data-driven decisions, and optimizing campaigns to achieve the best results.
• SEO knowledge and content creation skills are a plus, as you’ll need to enhance organic search visibility and create engaging content that resonates with diverse audiences.
• When faced with challenges and change, you bring fresh ideas and are willing to experiment with innovative solutions, always maintaining a curious and growth-oriented mindset.
• Fluent in Norwegian and English: while most of your stakeholders are Norwegian speaking, Schibsted company language is English and we gather people together from multiple backgrounds.
• As a person, you thrive in a fast-paced, dynamic environment, working closely with cross-functional teams to align marketing efforts with product and content strategies.

WHAT’S THE JOB LIKE?
Day-to-day work & projects cooking
As a Digital Marketing Specialist in our Real Estate Squad, you are at the core of driving engagement and growth for Real Estate, especially within Finn but can contribute also for other market areas. Your role shapes and executes digital marketing strategies that resonate with our audience, directly impacting product visibility and our overall success.

Day-to-day, you manage and optimize activities across channels like paid social, email and display ads. Collaborating with the Center of Excellence and product, you ensure that our actions align with our goals, enhancing customer experience and maximizing impact. Data-driven decision-making is key. You analyse performance metrics and conduct A/B testing to deliver optimal results.

But your chances to make an impact do not stop here! You work with various stakeholders to create compelling content—from blog posts to social media updates—that captures our audience’s attention and reinforces our brand.You also track market trends and apply SEO best practices when creating content.

In the Real Estate Marketing, we are a team of marketing professionals that thrives on collaboration and making an impact. You collaborate also with product managers, developers, and designers, ensuring our digital marketing aligns with product offerings. Together, we tackle challenges head-on, staying ahead of the competition.

Not everything is cotton candy clouds, so here’s the main opportunity to leave your mark!
One of the key challenges in this role is the dynamic nature of the real estate market—trends and consumer behaviors can shift, and you’ll need to stay agile and adapt your strategies to remain relevant. There’s also the constant evolution of digital marketing tools and platforms, so a learning mindset is crucial to stay on top of new technologies and best practices. But if you’re the kind of person who enjoys problem-solving and thrives in a fast-paced, ever-changing environment, this turns into a meaningful growth opportunity!

WHAT WE OFFER
We guarantee an engaging workplace where successes are celebrated and colleagues support each other. Our benefits include several celebrations, great cabins in Trysil, and free subscriptions to Aftenposten+, VG+, PodMe, E24+ and more. We value work-life balance, offering flexible working hours. When you join us at our colorful and vibrant Oslo office, prepare for mouthwatering lunches that'll make your home-cooking game weak. If you want to give your health a little extra love, you can join our own SATS classes, winter ski lessons, weekly padel training, and massage and physiotherapy in the office. And yes, we love cake!

GOT YOUR ATTENTION? Let us hear from you!
We hope you can start at the beginning of next year. So, to move faster, we are screening applications on the go. Thus, let us hear from you as soon as you are ready and latest by Monday 11th November.

QUESTIONS?
Marketing Director for Real Estate, Kati Saarela, is happy to provide information about the daily work and answer any questions you may have about the role on Friday (8.11.) at 12-14 pm (+358 400600998, only for candidates) or anytime by email (kati.saarela(at)schibsted.com).

RECRUITMENT PROCESS?
1. 45-min chat with the Talent Acquisition Specialist, Alessia (your background, skills & growth goals, Schibsted as an employer)
2. 45-minute chat with Marketing Director for Real Estate Kati Saarela (diving deeper into your background & skills, role goals & expectations).
3. A quick home case to showcase your skills, followed by a 60-min meeting with the rest of the team (get to know each other, how would it be to work as part of the team, diving deeper into your skillset and your thinking process in the case)

Schibsted Marketplaces
FINN, Blocket, DBA, Bilbasen, Oikotie & Tori. Did you spot any familiar names? Then you already know a bit about Schibsted Marketplaces! We joined forces in January 2023, collaborating closely at the Nordic level to enhance the user-friendliness of our marketplaces. With 1400 colleagues in the Nordics, we share a passion for our work and foster a friendly and caring community. Curiosity, teamwork, problem-solving and continuous learning are the cornerstones of our culture.

Currently, we’re embarking on an exciting journey of becoming a fully marketplace-focused company holding together 40+ brands. Our mission is to empower people to make smart choices for themselves and future generations, and that’s why our future direction is all about staying agile and proactive in the rapidly evolving digital landscape — shaping the future of digital marketplaces!

Have a sneak peek at our day-to-day life on LinkedIn & Instagram, and get to know the Schibsted Tech & Shetech Communitiesalong with the Schibsted Talks podcast hosted by our very own colleagues.

Inclusion for us means creating a fair workspace where each of us is respected, celebrated for who we are, and given equal opportunities to thrive. Check out more here about our commitment to Diversity, Inclusion & Belonging.

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Schibsted doesn’t accept unsolicited profiles from recruitment agencies and won’t pay fees to any third-party agency or company that doesn’t have a signed agreement with us. If provided, we're free to contact the profiles ourselves.

Work with great people
Kai de la Cruz

Product Analyst Lead

"Working towards a more circular economy is an important issue to tackle and an inspiring cause to work for. It's something that motivates me in my work."

Anna Katarzyna Bytnar

Software Developer

"My colleagues are a supportive and diverse group of people. I really enjoy our work environment which is balanced, flexible and fun."

Camilla Røhme

UX Manager

"The culture is open, everyone is always ready to help with any challenge and we figure it out together. I feel people are genuinely interested in their colleagues' well-being."

Anders Halvorsen

Sales Manager

"Being part of something bigger than yourself, making a difference in people’s everyday lives together with some of your best friends is what really gets me up in the morning."

Great Place to Work

• Good opportunities for personal and professional development
• Afterworks, kick-off, Christmas party, summer party, and other social initiatives
• Sponsored employee-driven activities
• Access to well-equipped gym and group classes
• All employees are offered to buy shares through our Employee Share Saving Plan
• Hybrid working arrangement, subsidized canteen, coffee bar and our very own barista
• Holiday homes for rent in the mountains
• Subsidized physiotherapist, massage therapist, and mental health support