Field Marketing Manager for Finland

• Applications are considered on a rolling basis
• Helsinki
• On-site

Job Description
Join us at Lime in a time of exciting growth! As we transition from being Sweden’s CRM sweetheart to becoming a leader across the Nordics and beyond, we’re strengthening our local field marketing efforts to stand out in a competitive industry. If you’re ready to make a real impact and help us expand our brand in Finland, we’d love to hear from you!

Our team in Finland is full of ambition to spread the word about Lime’s products, culture, and unique approach. But with our rapid growth, we need an energetic team member to focus on the Finnish market, working closely with sales and marketing teams to build brand awareness and drive a robust sales pipeline. You’ll have the freedom to initiate and lead your own marketing projects while collaborating with our central marketing team to bring campaigns to life.

What You'll Do
As part of our marketing department, you’ll work side-by-side with the Finnish sales team to drive high-impact marketing initiatives that fuel pipeline growth and brand recognition in Finland. This role calls for someone who isn’t afraid to be seen and heard, taking Lime’s message across multiple channels to generate strong market traction. Working with the team in Sweden and other markets, you’ll localize group initiatives and dive into SEO optimization, digital campaigns, events, webinar, create relevant content and ABM strategies.

To support sales pipeline and revenue growth, you’ll create and execute targeted campaigns for the Finnish market, collaborating with Sales Managers to attract, engage, and convert prospects. From building partnerships and hosting events to running webinars and managing PR, you’ll connect with potential customers at every stage of the buyer journey. Your initiatives will drive brand awareness, pipeline growth, demand generation, and customer advocacy. By tracking local performance, you’ll adapt campaigns to meet evolving targets and ensure a steady flow of qualified leads.

Key Responsibilities

• Drive brand awareness and demand generation: increase Lime’s visibility and fuel sales opportunities in Finland’s target markets (utility, wholesale and machinery)
• Generate and manage pipeline: collaborate closely with sales to cultivate and advance the sales pipeline, from lead generation to customer conversion
• Strategize and implement develop a local marketing strategy, managing budgets and resources for maximum impact
• Cultivate partnerships: build and strengthen relationships through partner and co-marketing activities
• Localize central initiatives: adapt and roll out group-wide campaigns with a local approach
• Monitor, track, and adapt: use performance metrics to refine strategies and optimize lead generation and conversion

Work with great people
Anna-Mari Ewing

Sales Operations Specialist

"If you express your ambitions and what you need, then there are really great opportunities for a career here."

Matilda Alm

Account Manager

"At Lime, I thrive with fantastic colleagues and an inspiring culture. Opportunities to be challenged and grow as an Account Manager make each day exciting and unique."

Terry Ilebode

Software Engineer

"It is all about holistic growth support in all aspects of my life. Lime not only encourages me to be a great software engineer but also provides an enabling environment to become a better person."

Henrik Kjærvik

Head of Expert Services

"The best thing about working at Lime, except for the people of course, is the flexibility and opportunity to develop your own career according to your own ambitions and goals."

Anna-Mari Ewing

Sales Operations Specialist

"Om du ger uttryck för dina ambitioner och vad du behöver för stöd, så finns det stora möjligheter att utveckla din karriär med oss."

Matilda Alm

Account Manager

"På Lime trivs jag med fantastiska kollegor och en inspirerande kultur. Möjligheterna att utmanas och växa som säljare gör varje dag spännande och unik."

Terry Ilebode

Software Engineer

"Lime ger mig ett holistiskt stöd i alla delar av mitt liv genom att både utmana mig som mjukvaruutvecklare och ge mig stöd i min personliga utveckling."

Henrik Kjærvik

Head of Expert Services

"Det bästa med att jobba på Lime, förutom kollegorna så klart, är flexibiliteten och möjligheterna att utveckla din karriär i linje med dina egna mål och ambitioner."

Skills & Requirements
Who You Are
You may have studied marketing, communication, business administration, sales, or a related field, but what’s most important to us is your drive, creativity, and hands-on skills.

With 2-5 years of experience in marketing, ideally in tech or SaaS, you’re adept at collaborating with sales teams to achieve measurable results. You’re known for your proactive approach to generating new ideas and executing them to drive tangible results. You excel at spotting opportunities to build pipeline, bringing together strategic thinking and operational action. You’re agile, solutions-focused, and enthusiastic about maximizing Lime’s presence and impact in Finland.

Skills & Requirements

• Communication skills: Finnish and English proficiency (English is our corporate language)
• Networking: strong interpersonal skills for building connections and partnerships
• Digital and social media savvy: effective with social media and digital marketing channels
• Event planning: skilled in organizing and executing events that generate interest and leads
• Project management: experienced in overseeing marketing initiatives from start to finish
• Sales alignment: proven track record working cross-functionally with sales to drive pipeline
• Strategic planning: strong in creating and executing marketing strategies and tracking progress
• Marketing tools: familiar with CRM, marketing automation and WordPress

Nice to Have

• Experience in agency and partner collaboration
• PR and communication skills
• Digital marketing expertise
• International work experience
• Knowledge of B2B, tech, or SaaS sectors

Personal Qualities

• Entrepreneurial mindset: proactive and creative, with an eye for demand generation
• Strategic yet hands-on: balances big-picture planning with operational action
• Self-starter: takes initiative and adapts quickly to new challenges
• Collaborative communicator: excellent relationship builder with a focus on advancing business opportunities

Who Will You Be Working With?
You will join a team of 4 Field Marketeers placed in our other markets Denmark, Sweden, Norway, and Germany. The Field Marketeers works closely with the central marketing team at our headquarters in Lund with expertise in SEO, graphic design, copy writing, product marketing, web development and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music and just having fun together.

What Will the Recruitment Process Look Like?
We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. The recruitment process is as follows:

• Initial short interview
• Deep interview with Head of Field Marketing
• Interview with local Sales Manager
• Case presentation with two team members
• Final interview with CEO

Great Place to Work

• Conferences & social activities
• Training & growth
• Work/life balance
• Freshly brewed coffee, fizzy drinks & snacks
• Health & wellness
• Building Lime together
• Konferenser och sociala aktiviteter
• Träning och utveckling
• Balans i (jobb)livet
• Kaffe, dricka och fika
• Hälsa och välmående
• Bygga Lime tillsammans

About the company
At Lime, you find a listed company with 9 offices in 6 countries. Founded in 1990 we have been growing by approximately 20 % per year since 2000 – a pace we intend to keep. In 2020 we opened our first non-Nordic office in The Netherlands. Since then, we have entered Germany, and are continuously working on further expansion and acquisition strategies. But those are just facts and figures. The truly great thing about Lime is the people working here. We are a caring and high performing group of people who spread customer love. We go all in to create a world where every customer experience exceeds expectations, making customers’ lives easier through spot-on software and on-point expertise. Something that is still unique for a software company like Lime is that we own the entire product life cycle ourselves. We take care of software development, delivery, and support. We are responsible for keeping the chain intact and running smoothly. We call it #dontbreakthechain