Paid Media Expert - International Opportunity (Based in Panamá City, Panamá)

• Panamá City, Centric Zone, Argentina / Panamá City, São Paulo, Brazil / Panamá City, Central Zone, Chile / Panamá City, All locations, Colombia / Panamá City, Central Zone, Mexico / Panamá City, Panama City, Panama / Panamá City, All locations, Peru / Panamá City, Rio de Janeiro, Brazil
• Marketing
• Experienced Professionals
• WD-0030497

What's the Role?
We are seeking a talented and experienced Senior Paid Media Expert to join our dynamic marketing team based in our regional Hub in Panamá City, Panamá. This role will focus on devising and implementing paid media strategies specifically tailored for the Latin American market. The ideal candidate should have a deep understanding of regional trends, consumer behavior, and effective advertising platforms.

Who is Hilti?
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.

What does the role involve?
As a Senior Paid Media Expert, your main activities are but not limited to:

• Manage all Paid Media Strategy of Hilti Latin America

• Develop and execute paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) targeting Latin American audiences.

• Conduct market research to identify opportunities and trends in the Latin American market.

• Optimize campaigns based on performance metrics.

• Collaborate with the content and design teams to create compelling ad creatives that resonate with the target audience.

• Monitor and analyze campaign performance data to provide actionable insights and recommendations.

• Stay updated with industry trends, best practices in paid media advertising and updates of new technologies for media analytics.

We are proud to share that Hilti placed #12 in the World's Best Workplace awards in 2023! Hilti Panamá placed position #5 in the World's Best Workplace awards in 2024 !
What do we offer?
In addition to your fixed monthly salary, we offer:

• Health and dental Insurance
• Life Insurance
• Pension Plan
• Yearly Bonus based in performance
• Work Life Balance Benefits
• Wellness benefit
• Educational Assistance
• Flexible working model
• Corporate Alliances
• Temporary Relocation Benefits (when is needed)

What you need is:

• Willing to based in Panamá City, Panamá
• Bachelor’s degree in marketing, Advertising, Business Administration, or a related field.
• 5 years of experience overall in Marketing, Digital plus minimum 2 years of proven experience as a Paid Media Specialist.
• In-depth knowledge of advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc. Assets updates in social media platforms.
• Strong analytical skills and the ability to interpret data to optimize campaign performance.
• Fluency in both English and Spanish (Portuguese proficiency is a plus).
• Previous experience in Implementation of digital guideline and Data processing
• Experience in managing large-scale paid media budgets.
• Familiarity with SEO, SEM, and other digital marketing strategies.
• Certifications in Google Ads, Facebook Blueprint, or other relevant platforms is a plus.
• Excellent communication and collaboration skills.

Why should you apply?
We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork and ability, regardless of your background.

You will be working with a team of people striving for excellence, with an open, inclusive and supportive culture. Bring your own perspective and achieve results together with others.

Learn more about us:
Website: Hilti Group
Linkedin: Hilti Latin America | LinkedIn
Career Site: Where Your Best Belongs | Hilti Careers
Instagram: Hilti Latin America | Instagram
Youtube: Hilti Latin America | Youtube
Facebook: Hilti Latin America | Facebook

Hilti, Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability