Marketing Manager EU Border Trade

JOB TITLE - Marketing Manager – EU Border Trade

LOCATION - Anywhere within the EU where STG has a legal entity - Denmark, Belgium, Netherlands, Sweden, UK, Italy, Spain, Portugal, Germany or France

HOURS - Full-time, 37 hours per week

ABOUT THE ROLE:
We are excited to be hiring a Marketing Manager focused on EU Border Trade. In this role, you will drive marketing initiatives and strategies across the EU border trade regions across multiple markets, ensuring brand performance and supporting our ambitious growth targets. You will collaborate closely with cross-functional teams to build effective marketing plans, portfolio & pricing strategies and bring our product portfolio to life in this unique and dynamic environment. This role reports directly to the Marketing Director – Europe.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Developing and executing marketing strategies & plans tailored to the EU border trade regions across multiple markets in Europe to drive brand performance

• Driving proactive portfolio & pricing management for both core and NPD based on market trends, gap analysis, and innovation opportunities.

• Collaborating with cross-functional teams, including sales, sales ops management, and global brand teams, to ensure cohesive strategy execution

• Driving promotional activities for new and existing products to capture consumer interest and drive growth

• Analysing market trends and consumer insights to identify opportunities for brand growth and portfolio & pricing optimization within the border trade segment

• Managing the marketing budget for EU border trade in collaboration with local marketing teams to ensure efficient allocation of resources and maximized ROI

• Monitoring and reporting on brand performance and brand metrics, using data-driven insights to refine and improve future strategies

• Building relationships with key stakeholders, including retailers and external agencies

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• 7+ years of marketing experience within a consumer goods environment, with experience in border trade or similar channels preferred

• Proven track record of driving brand performance and impacting category P&L.

• Proficiency in portfolio, pricing & activation management, market analysis, and budget management

• Strong understanding of the EU border trade market and consumer behaviour in this segment

• Proven track record in implementing and driving successful marketing initiatives across diverse markets

• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment

• Data-driven approach with the ability to translate insights into actionable strategies

• Degree Marketing, Business, or a related field; proficiency in English is required; additional EU languages are an advantage

WHAT IS ON OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS
Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following:

• Recruiter Screen

• Hiring Manager Interview

• Behavioural Assessment

• Leadership Interview

ABOUT SCANDINAVIAN TOBACCO GROUP
At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.