Head of B2B Marketing Marketing · London, UK, Copenhagen, Denmark

By harnessing the power of technology and social behavior, we have created a personalization-powered, community-driven e-commerce platform with almost 70 million community members. Join our marketing team and help generate winery customers and increase conversion.

Build a leading Retail Media business that creates value for customers and helps fund our growth
The Head of B2B Marketing will be responsible for formulating and executing a B2B Marketing strategy that drives the growth of our Winery Partnership customer base. Based in Copenhagen, Denmark, or London, United Kingdom, and reporting to our Chief Marketing Officer, you will lead efforts to grow brand awareness, engage customers, and help build a platform highlighting Vivino’s value proposition. This role combines strategic vision, operational execution, and a passion for the wine industry to drive business success.

Furthermore, here are some of the primary responsibilities we have identified for this position:

• Brand Leadership: Establish and grow the Vivino media brand, driving awareness and consideration for our products and services across “Winery” and related market sectors.
• Customer Success and Engagement: Develop a platform to showcase customer success stories and audience engagement metrics, reinforcing our value proposition and positioning Vivino as a market leader.
• Lead Generation: Support customer acquisition efforts by generating qualified leads for the Account Executive team across key markets.
• Winery Engagement: Build and execute an activation plan to engage wineries with our self-serve B2B portal and convert free users to paid services.
• CRM Evolution: Advance our CRM capabilities to enhance customer lifecycle management, cross-selling opportunities, and retention strategies.
• Trade Events: Ensure the internal Vivino teams leverage trade events to strengthen customer relationships and drive new customer acquisition while ensuring a positive ROI on event-related investments.
• Vivino Winery Awards: Reintroduce and enhance the Vivino Winery Awards to celebrate the achievements of our partner wineries and build brand loyalty.
• Operational Excellence: Utilize data-driven insights and tools to drive efficiency, automation, and added value for customers and internal teams.
  

Analytical mindset with strong relationship-building and communication skills
While we prefer not to confine anyone within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

As the Head of B2B Marketing at Vivino, you will lead with creativity, adaptability, and a results-driven mindset to deliver impactful marketing strategies. Your sociable nature enables you to build strong relationships with our winery partners, fostering collaboration and ensuring alignment with their needs and expectations. You are a strategic thinker with a structured approach, ensuring that projects are executed efficiently and deliver measurable value. At the same time, your imaginative outlook drives innovation, enabling you to craft fresh, engaging campaigns that resonate with wineries and B2B audiences. Flexible and adaptable, you excel in navigating the dynamic world of the wine industry, ensuring Vivino’s marketing strategy remains agile and effective in driving growth and strengthening partnerships.

If this characterization and below experience levels ring somewhat true, we look forward to hearing from you!

• Demonstrated ability to analyze and simplify, identify trends, and derive actionable insights to optimize commercial performance
• Hands-on experience with CRM tools and data analytics tools
• Experience working with engineering teams and Product managers to deploy dev-dependent initiatives and technical integrations
• Proficient in English - both written and verbal to work effectively with cross-functional teams and external partners
• Ability to thrive in a fast-paced, dynamic environment, adapt to changing priorities, and proactively seek out opportunities for improvement
  

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes—as long as we take ownership, learn from them, and support each other in getting even better. We have much fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

• Always Strive for Better
• Work Together
• Earn and Offer Trust
• Be Approachable
• Lead with Data

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

Application deadline: December 13

Department
Marketing

Role
Head of B2B Marketing

Locations
London, UK, Copenhagen, Denmark

Employment type
Full-time

Colleagues

Jonathan Harry Krog

Talent Acquisition Lead