Global Marketing Manager

Job Overview We are seeking an experienced Global (Senior) Marketing Manager to lead part of our marketing initiatives across all channels. This role is critical in developing and executing comprehensive marketing strategies aimed at enhancing brand visibility and driving customer engagement, directly contributing to of our ambitious growth targets. The ideal candidate will have extensive experience in marketing complex technical products and solutions in a fast-paced industry, with the ability to translate business challenges into effective marketing programs.

To excel in this role, you must thrive in a lean and flexible environment, demonstrating a mindset geared towards rapid tactical execution in a sales-orientated setting. This position is based at our headquarters in Lyngby, Denmark.

Key Responsibilities
• Strategic Planning: Develop and implement a strategic and market relevant global marketing plan that aligns with Cobham Satcom’s business objectives

• Tactical Implementation: Take ownership of marketing plans across the organization, focusing on tactical execution to meet defined objectives and KPIs

• Customer and Business Insights: Collaborate with Sales and Product Management to document target audiences and buying personas based on segment insights. Analyze and map buying journeys, including decision-making processes, drivers, and barriers

• Campaign and Field Marketing Management: Design and execute integrated marketing programs that include product launches, digital marketing, social media, email marketing, events, and trade shows, ensuring timely delivery within budget

• Content Development: Lead the creation of compelling marketing content, including collateral, case studies, white papers, and website content, effectively communicating Cobham Satcom’s value proposition and insights into customer needs

• Production and Distribution: Drive and manage production and execution of marketing programs, campaign assets, content deliverables, and field marketing activities, including the creation of sales support and training materials

Knowledge, Skills, and Experience
• Experience: Minimum 5 years of hands-on global marketing experience with a focus on B2B marketing, preferably in the technology sector

• Education: Bachelor’s or master’s degree in marketing, communications, or a related field

• Digital Marketing Expertise: Proven track record of leading digital marketing projects, including the implementation and optimization of digital marketing campaigns, tools and analytics platforms

• Campaign Management: Demonstrated success in launch excellence and creative campaign development

• Adaptability: Ability to navigate in changing business and market conditions, with high levels of flexibility

• Industry Knowledge: Strong understanding of marketing to the MilGov segment is a plus

• Ability to prioritize and manage a substantial workload effectively

Key Attributes
• Execution-oriented: You have a strong focus on getting things done. You are a structured, classic ‘Completer-Finisher’ profile who not only initiates projects but also see them through to successful implementation

• Proactivity: You have a proactive can-do attitude focused on execution and driving results

• Collaboration: You are comfortable with self-driven tasks but also good at collaborating with colleagues, demonstrating strong teamwork skills

What We Offer
• Competitive salary and benefits package

• Opportunities for professional growth and development

• The chance to work with cutting-edge technology and innovative solutions in a highly dynamic industry

• A strong and active social community with clubs for many interests

Join us and be a part of our further expansion into the global market of remote safety and communication solutions. If you’re a proactive, execution-oriented marketing professional with an interest in working with cutting-edge technology, we want to hear from you!

Application We look forward to receiving your CV with a cover letter, which should include your motivation, outlining your experience and enthusiasm for the role. We encourage candidates to apply at the first given chance as we will process applications and call for interviews continuously. If you have questions regarding the role, please contact Henrietta Jessen, our Marketing Director by e-mail at [email protected].

Your future workplace
At Cobham Satcom, we are pioneers in remote safety and communication solutions, dedicated to enabling seamless, accessible, and secure communication across land and sea. Our mission is to shape the future of communication, ensuring that our customers stay safe and always connected - anywhere, anytime in the most remote parts of the world.
It inspires our +400 employees worldwide as we work to solve tasks with a strong sense of team spirit and are part of a diverse and multidisciplinary environment in our organization.

Learn more about Cobham Satcom at: cobham-satcom.com

Cobham Satcom is an equal-opportunity workplace and an affirmative-action employer. We are committed to equal employment opportunities regardless of race, color, religion, sex, disability, age, sexual orientation, gender identity, and national origin.

We look forward to hearing from you!

Application deadline1 Feb 2025

RecruiterEmil Grøhn Damgaard

Department

Location