Director of Digital Marketing Services

Why work for Audigy?
Everyone who works at Audigy has a direct impact on the company and the people we work with. Our mission is to help our clients and their employees achieve their personal, professional, and financial goals through their business. Our passion is helping others realize their potential, and our success is achieved by helping others achieve a higher level of success.

Culture
We are looking for someone who is willing — nay, eager — to be an active participant in a professional and people-first culture. As a leadership member of the marketing team at Audigy, we’re looking for someone who demonstrates the traits and values we hold in high regard: Be a team player, embrace and overcome adversity, and always have a strategy and a plan. Someone with exceptional dedication to delivering to our clients (members) the best experience and highest-quality work. Someone who fosters and thrives in generous-spirited collaboration and teamwork. On this team — whether we succeed or learn how to do it better next time — we do it together.

If you have a passion to be part of a team that is changing lives, apply now.

Salary is commensurate with experience and qualifications, complemented by a performance-based compensation plan, a $125/month cell phone allowance, and a comprehensive benefits package, including:

• 401(K) w/company match
• Parental/family leave w/transition-back-to-work benefit
• Medical/dental/vision
• Hybrid work environment (work-in-office required a minimum of 2 days per week)
• Daycare Flexible Spending Account
• PTO/paid holidays
• Free gym membership to Cascade Athletic Club
• Education reimbursement
• Hearing instrument benefit
• And more…

POSITION SUMMARY:
The Director of Digital Marketing Services leads a team of digital marketers in building, scaling, and optimizing digital marketing campaigns on behalf of our members. This person will be responsible for setting a strategic road map of Audigy’s member-facing digital services and products, and then leading and managing the team that will deliver on that road map. Reporting to the Vice President of Marketing and operating cross-functionally with our member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our members’ digital marketing services and products in patient-focused hearing health care.

PERFORMANCE OBJECTIVES:

• Strong member-focused advocate and empathetic patient-centered orientation
• Lead the integration of digital services and analytics into all aspects of our members’ local market strategies
• Foster a team culture of continuous process improvement and innovation
• Increase flow (prospects/leads) for our members’ audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social media
• Collaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls to action, etc.
• Maintain a department-level P&L and budget with multiple service lines
• Oversee revenue, utilization growth, and retention in our digital marketing services and products
• Oversee the creation and implementation of content strategies for our digital marketing campaigns
• Responsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, and paid media experts, with direct management of four managers

PREFERRED QUALIFICATIONS:

• Experience selling, managing, and developing digital marketing services required
• Demonstrable experience in designing and implementing successful national and local level digital marketing campaigns
• Highly analytical with strong process-building and results-focused outlook
• Strong understanding of how all current digital marketing channels function
• Experience with marketing analytics and marketing attribution modeling
• Solid knowledge of online marketing tools and best practices
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software
• Understanding of web design and software-development processes
• Excellent analytical and project-management skills
• Strong team management and communication (written and verbal) skills
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical-thinking and problem-solving skills
• Team player
• Strong time-management skills
• Strong interpersonal and communication skills

EDUCATION & EXPERIENCE:

• Bachelor’s degree in marketing, business, digital technologies, or relevant field (preferred)
• A minimum of 5 years of experience leading digital marketing teams

WORKING ENVIRONMENT:

• Hybrid work environment (Mondays and Wednesdays in-office for all staff, with occasional additional days as necessary for meetings and events)
• Full-time position working Monday-Friday, 8:00 AM-5:00 PM

PHYSICAL REQUIREMENTS and WORK DEMANDS:
This position will spend long hours sitting and using office equipment and computers, which can cause muscle strain. This position will also have to do some lifting of supplies and materials from time to time.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, hybrid schedule, and activities may change at any time with or without notice.

Equal Opportunity Employer
Audigy helps its members, and their teams, realize and achieve their personal, professional, and financial goals through the success of the business. We deliver impact for our teams, our members, and their patients through partnership, leadership, and commitment. Audigy is part of GN Hearing, which operates in more than 90 countries across the world. GN Hearing is an equal opportunity/affirmative action employer committed to cultural diversity in the workplace. GN Hearing openly supports and is fully committed to the recruitment, training, and promotion of all individuals, without regard to race, color, creed, religion, national origin, ancestry, sexual orientation, disability, age, gender, maternity, marital status, status with regard to public assistance or any other classification protected by state, federal or local law or ordinance. Founded in 1869, GN Group has more than 6,000 employees. View The EEO Is the Law poster and its supplement.

Disability Accommodation
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email [email protected]. This email is provided for the purpose of supporting applicants who have a disability that prevents them from being able to apply online. Only emails received for this purpose will be returned. Emails left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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Location: WA, Vancouver-Corporate