Play Ideation & Story Innovation Internship

Job Description
Play Ideation & Story Innovation Internship:
Are You an Aspiring Ideator or Storyteller Looking to Discover New Play?
Join the LEGO® Group’s Creative Play Lab for a Paid Internship at our Head Quarters in Billund, Denmark!
If you have an unquenchable passion for exploring new play opportunities through early-stage ideation, concept development and prototyping then you could be one of the talented students joining our Play Discovery department in the Ideation or Story Innovation teams this year!

Start date: 1st September 2025

Length: Initially this internship is intended to last for 4 months (up until 31st December 2025) however we can accommodate longer internships if the intern and the team they join both think it’s the right fit.

About us:
Creative Play Lab (CPL) is at the heart of new product innovations at the LEGO Group. We experiment with emerging technologies, tinker with new tools, band together with new brands and integrate new inventions into the LEGO system of play to create the toys of tomorrow’s world. As an Ideation or Story Innovation Intern in the Play Discovery department you will be integrated into the teams that invent new concepts to cater for newly identified play needs and develop those ideas into testable play-prototypes.

About the Internship:
The Play Ideation & Story Innovation Internship will immerse you in the world of Play Discovery at the LEGO Group where playfulness and curiosity drive everything we do. You will be exposed to the complex, creative and chaotic world of radical innovation with ever-evolving briefs, frequent pivoting of priorities and lots of experimentation. There are a lot of unknowns when discovering new Play and we rely on our interns to inject infectious energy, fresh ideas and unique perspectives into our teams. You’ll spend your time jumping between your own personal projects, your team’s capability initiatives and our bigger ‘Innovation Missions’ where we work cross-functionally to explore new ideas together. Every day is different here and you’ll need to be comfortable hopping quickly from one task to another all while honing your skills as an ideator or storyteller and learning how we leverage those capabilities within the Creative Play Lab to discover new play and drive innovations forward. You'll be mentored by world leading experts in play, ideation and storytelling where your unending curiosity will be your greatest asset.

Meet the teams:
As a part of the internship application, you will select one of our Play Discovery capability teams to join:

• Play Ideation: This team works to support others in creating and curating ideas and concepts. They turn ‘what if?’ into ‘what’s next?’ by bringing frameworks, tools and unique approaches and perspectives to spark others to reach their full potential when ideating.

• Story Innovation: This team leverages the power of storytelling to help craft new worlds, characters and playable logic around our newest innovations. They develop the narrative and world building that new ideas will sit within to package up our latest innovations into story driven experiences.

Internship Eligibility:
- Currently enrolled in full time education in a relevant discipline

- Free for the entire internship period starting September 1st 2025

- Ability to move to Billund, Denmark for the duration of the Internship

- Speak English to at least a conversational / intermediate level

- You are ideas led, and love nothing more than to come up with original concepts

- Experience with at least some of the following:

• Concept art & Design sensibilities

• 3D visualization software (C4D, Blender)

• Adobe Creative Suite

• Game Engines and VR (Unreal/ Unity)

• LEGO model building

• Creative AI applications

• Film-making / animation

• Presentation software (Keynote etc)

• Storytelling

What we’re looking for:

• Curiosity – Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason “why”, digging for answers even when it’s hard and never stop wondering “what if...”

• Bravery– Our organisation is a huge place full of different people and different perspectives. You need to be comfortable meeting new people every day, speaking up when you disagree, receiving feedback, facing the unknowns of innovation head on and forging yourself a path when things aren’t well defined.

• Focus – Our workload and priorities are always changing. You need to be happy shifting priorities fast, focusing 100% on a high priority task one week then focusing 100% on your own independent ideas and concepts the next.

Responsibilities:
Your day to day work will depend a lot on which specific Play Discovery capability team you join. In all cases we want you to bring all your energy, enthusiasm and experiences to work every day so we can achieve amazing things together while you learn along the way. Some of your typical responsibilities could include...

• Push the boundaries of play by imagining new universes, creating compelling characters and constructing new prototypes to bring concepts to life

• Research innovative technologies, materials and toys to discover new possibilities within physical and digital play

• Communicate ideas through a range of media e.g. sketches, models, digital mockups etc.

• Explore new play opportunities by testing physical / digital prototypes to gather feedback and iterate on ideas

• Collaborate with a team of experienced designers, story tellers, ideators, artists and researchers to drive our innovation missions forward

• Help craft presentations, visualizations and prototypes

• Support the teams to structure and categorise their databases of ideas

Perks:

• Shape the future of play in Creative Play Lab and contribute to the LEGO models and experiences of the future

• Work with a passionate team of like-minded storytellers and ideators where you’ll learn something new every day and build your professional network

• Live and work in the global headquarters of the LEGO Group in Billund, Denmark and explore our state-of-the-art campus

• Gain an insight into how an innovation department operates and the processes through which we design our model portfolio at the LEGO Group

Application:
We welcome international applications for this role however you must be able to live and work in Billund, Denmark for the duration of the internship itself. Please ensure your application is completed in English. To apply, simply submit the following by April 21st 2025.

• An A4 size poster (landscape) designed by you to showcase who you are. You may use text, photographs, colour etc. to communicate your enthusiasm, talent and values. Please attach it in .PDF format to your application.

• A current CV detailing your education and relevant experiences.

• A bespoke cover letter (no more than 300 words) that tells us what motivates you to apply for this internship and why you think you’re best suited for the placement – if you can do or say something to help your cover letter stand out then please do. We encourage you to be original and authentic to who you are.

Come and join us as we discover the future of play!

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000024039
• Category
  Administration & Facilities