International Senior Consumer Engagement Manager

JOB TITLE - International Senior Consumer Engagement Manager (NGP)

LOCATION - Copenhagen

HOURS - 37 hours

ABOUT THE ROLE
We have an exciting opportunity for an International Senior Consumer* Engagement Manager joining our Next Generation Products (NGP) team. In this exciting new role, you will be responsible for driving the brand activation strategies and global brand campaigns for our flagship nicotine pouch brand. This role reports directly to the Brand Director.

*Consumer refers to an adult consumer - a person who is at least 18 years of age, or such higher age as may be required by local law.

WHAT WILL YOU BE RESPONSIBLE FOR?
- Developing and executing global brand activation strategies and principles, user journeys across the markets of different maturity

- Translating portfolio and brand strategies into global activation toolkits to build brand equity

- Developing global brand campaigns for new launches, ensuring global relevance and tailoring the local consumer

- Ensuring consistency across all touchpoints by assuming responsibility for the creative developments with both creative and digital agencies.

- Evaluating campaigns performance to optimize toolkit effectiveness

- Ensuring effective collaboration with global support functions and markets

- Consulting and supporting markets on brand activation

- Contributing significantly to the commercial performance of the category by linking business objectives with brand development

- Playing a key role in the category's P&L performance through strategic brand activation

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?
- 5-10 years of experience in brand activation, campaign development, or consumer marketing, ideally in FMCG.

- Ability to work in a fast-paced, ever-changing FMCG environment.

- Experience in managing 360-degree marketing campaigns (digital, retail, experiential, and trade activations).

- Strong understanding of consumer insights and shopper behavior.

- Strong commercial mindset and proven ability to contribute to category P&L performance

- Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change

- Advanced degree in a relevant field and strong communication skills in English, both written and verbal

- Experience in working within complex matrix organizations will be an advantage

WHAT IS ON OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package and generous pension scheme. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS
Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following:

- Recruiter Screen

- Hiring Manager Interview

- Case study and Behavioral Assessment

- Leadership Interview

ABOUT SCANDINAVIAN TOBACCO GROUP
At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into the nicotine pouch category through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

If you are currently working in STG, please click here to apply as an internal candidate.