Marketing Manager (Digital)

Department: Sales

Job Type: Full Time

Job Location: Copenhagen Headquarters

ICEpower designs and manufactures solutions for the leading brands in audio. We are the innovator of Class D and as our growth continues, so we are expanding our market presence and looking for a results-driven marketing Manager to take full ownership of marketing in a role which blends both the strategy and content.

We are a diverse team of +120 professionals, who are passionate about music, technology and all things audio. We strive to provide the best audio solutions possible, elevating the experience of concert goers and audiences all over the world.

Our headquarter is located in Søborg, just outside Copenhagen Denmark, but we have a global footprint with team members in both the US, Japan, Thailand, Sweden, Finland, Italy and Spain. In total we count more than 15 nationalities.

We are an equal opportunities employer, we see diversity as a strength and strive to make decisions based on merit and performance. We welcome and will treat applications equally without regard to race, color, religion, sex, national origin, age or disability.

Role Overview
Are you a motivated, hands-on go-doer ready for new challenges? Would you like to work in a successful, high growth company, providing high tech audio solutions to leading audio companies all over the world? Does it excite you to find your products on stage at live concerts, venues or recording studios globally, being used by some of the worlds most talented artists? If so, you might be a good fit as our new Marketing Manager.

As Marketing Manager, you will be responsible for building and executing a comprehensive marketing plan that increases ICEpower’s brand visibility, drives qualified sales leads, and supports business growth. This role owns all outbound marketing channels, brand positioning, content creation, and social media presence.

This is a broad role requiring a diverse skill set within the disciplines of marketing. If you do not check all the boxes on the list below, please don’t let that hold you back from applying.

Key Responsibilities

• Develop and implement B2B outbound marketing campaigns aligned with company goals.
• Own brand messaging, positioning, and visual identity across all touchpoints.
• Plan and manage marketing calendar, budgets, and KPIs.
• Create demand generation programs to drive qualified leads for the sales team.
• Optimize email marketing, paid campaigns, landing pages, and lead funnels.
• Manage our Hubspot CRM and track and analyze campaign performance, reporting on ROI and conversion metrics.
• Work closely with sales to align marketing efforts with pipeline needs.
• Partner with product team on product launches and market insights.
• Build brand and thought leadership by creating compelling content including blog posts, product guides, whitepapers, case studies, videos, and presentations.
• Collaborate with engineering/product teams to translate technical features into customer value stories and develop messaging tailored to buyer personas.
• Manage website, webshop, newsletters and social media channels (LinkedIn, YouTube, etc.) and ensure consistent brand messaging/tone
• Increase audience engagement and brand awareness through consistent posting and campaigns.
• Global travelling to exhibitions and shows is expected

Qualifications

• Relevant educational background within marketing and/or communications
• 5+ years of international B2B marketing experience (hardware, audio, electronics, OEM/ODM manufacturing or related industry preferred).
• Proven success in lead generation and outbound campaign execution.
• Strong understanding of content marketing and social media management.
• Strong experience with marketing automation and CRM tools (We use HubSpot).
• Experience in managing a website (we use WordPress and WooCommerce today).
• Excellent writing and communication skills in English. Danish is an advantage, but not a requirement.
• Ability to translate technical information into clear customer-focused messaging.
• Self-starter with ownership mindset and ability to manage multiple projects.

What We Offer

• A key role in growing our business, in close collaboration with senior management with a company respected globally by the leading brands within the audio industry.
• Freedom to prioritise your efforts where the results will show.
• Opportunity to own the marketing function and shape strategy.
• Collaborative, innovative environment and highly experienced and motivated team.
• Competitive salary and benefits and a people first culture with healthy work life balance.
• Growth potential as the company expands.

Additional Information and Application
Apply for this position by sending your CV and application in English to: [email protected]

As we are looking to fill this position as soon as possible, we will be reviewing applications on an ongoing basis. If you have any questions in regard to the position, please contact

Director of Sales & Marketing, Mads Emil Hansen Solgaard at +45 40 28 99 04 or Andrew Cresswell, Head of Product Sales +358504871692