Nordic PR Manager

Samsøe Samsøe is looking for a Nordic PR Manager to join our Copenhagen office full-time. In this role, you will be responsible for managing and coordinating the Nordic PR, ensuring brand awareness across press, influencers, and securing impact placements to the highest standards. You will report to the Head of Brand Communications and will work directly with the Marketing and E-commerce team.

RESPONSIBILITES

• Responsible for driving brand awareness through Press, Influencers, Events, and Stakeholders in the Nordics
• Execute Nordic PR strategy on the day-to-day tasks to strengthen brand awareness and visibility internationally
• Contribute to brand growth by building and developing unique storytelling across the collections and specific product launches to secure coverage in both print and digital media
• Executing and coordinating PR initiatives and setting KPI’s for them with the internal PR team - ensuring a relevant ROI for all markets together with the Head of Brand Communications
• Manage showroom visits
• Execute communications strategies and develop local approaches for key markets.
• Proactive pitching and actively building on new and existing press, media and agency relationships for a variety of coverage placements, as well as handling media enquiries and loans to help position the brand strategically
• Handling and executing on all Influencer Marketing efforts for brand and sales-driven purposes together with the Head of Brand Communications
• Handling all communications materials, i.e., press releases, press/sales-oriented pitching material, together with the Copywriter and Head of Brand Communications
• PR Event coordination, including presentations, launch parties, brand dinners, etc., in close collaboration with the Head of Brand Communications and relevant external teams
• Lead projects such as press days, gifting exercises, editor appointments, etc.
• Managing yearly PR budget together with the Head of Brand Communications
• Travelling for brand-building events, press launches, press days, and store openings in the Nordics mainly
• Report on key metrics across all activities (influencers, press, events, etc.) to identify opportunities to maximise performance

YOUR PROFILE

• We are looking for a PR manager who has at least 3 years of experience within PR
• Fluent in English and any other Nordic language
• Strong skills in communication and written professional texts
• Business and results-oriented with a strategic mindset
• Competent in building and developing sustainable relationships
• Self-motivated, responsible and confident
• Bachelor's degree or higher, preferably in Communications or similar
• Familiarity with platforms such as VOCAST, Lefty, or other PR or influencer-related platforms is a plus

The position is full-time. We are looking to fill this role with immediate effect. If you have any questions regarding the role, feel free to reach out to Head of Brand Communications, Martin Mwila, at [email protected].

If you can identify with our concept and our ambitions, we look forward to receiving your application.

We are committed to creating a diverse environment and encourage anyone to apply for the position, regardless of nationality, race, religion, gender identity or expression, sexual orientation, disability, or age.

WHO ARE WE?

Our story, brand, and vision

Samsøe Samsøe dates back to 1993, when a small jewellery shop opened in Copenhagen’s Latin Quarter. The label soon expanded to include premium T-shirts and knitwear, primarily for men. In 2000, the current owners took over the brand, transforming it into an international fashion house focusing on contemporary clothes, footwear and accessories for men and women.

With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a wearable aesthetic that combines the utilitarian ease of Copenhagen street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable and accessible fashion.

Location: Copenhagen