Sales Enablement Manager

Large company with great ambitions and close relations
Efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses of all sizes with comprehensive, flexible, customizable, and scalable software to support their growth. Efficy’s platform includes solutions for marketing automation, sales, project management, customer service, and customer engagement. Currently, more than 300,000 users across 63 countries rely on Efficy’s tools.

Founded in 2005 and headquartered in Brussels, Efficy has around 500 employees working in local offices across Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Poland (Warsaw), Hong Kong, or remotely.

Our mission is to contribute to the success of every company by helping them turn customer data into valuable insights while simplifying their employees' work.

At Efficy, no two days are the same, and things evolve quickly. So, fasten your seatbelt and join us on this exciting journey!

A unique work experience & company culture

We want our employees to thrive in their daily lives, which is why you can expect exciting challenges, online music quizzes, onsite ping-pong tournaments, and much more. Communication is informal, and your colleagues are always just a short call away.

Your Impact
We’re looking for a Sales Enablement Manager who speaks fluent Sales to empower our SMB and Mid-Market sales teams (BDR, SDR, ISR) to sell smarter, faster, and with greater impact. This role combines strategic oversight with hands-on execution: you’ll identify performance gaps, design targeted enablement programs and deliver impactful coaching and training experiences.

You’ll act as a bridge between sales, product marketing, and revenue operations — ensuring our sellers have the right skills, behaviors, and resources to win. From onboarding to ongoing development, you’ll take the lead in facilitating sessions, coaching, creating content, and driving initiatives that accelerate sales velocity and elevate performance.

Key Responsibilities

• Sales Academy Certification Program: Design, develop, and manage a full Sales Academy program covering onboarding through continuous development and promotion paths for SDRs, BDRs, and ISRs. Key components include:

• Onboarding: Finalize and iterate based on the current program.

• Certification Criteria: Define clear, progressive knowledge, skills, behaviors, and tasks for SDR → BDR → ISR and beyond.

• 1:1 Coaching Support: Provide targeted coaching to Sales Hub leadership and reps, using coaching observations to inform ongoing Sales Academy needs analysis.

• Leverage AI insights from tools (Salesloft, Nooks, SecondBody, Leexi, etc.) and collaborate with Sales Leadership to deliver actionable guidance.

• Identify performance gaps together with Leadership and feed learnings back into the evolving Sales Academy framework.

• Onboarding & Training: Lead sessions and exercises focused on sales skills, methodology, go-to-market motions, solution positioning, and competitive differentiation.

• Content & Resources: Create, or guide the creation of, sales content and resources (playbooks, talk tracks, battlecards, toolkits) in collaboration with Product Marketing and RevOps.

• Ongoing Development: Design and execute one-off or ongoing upskilling initiatives to address evolving business needs.

• Ad hoc Sales Events: Take the lead on sales-related content and facilitation for Sales events, such as Sales Kickoffs and summits, and/or partner with internal SMEs and external vendors to execute.

Requirements

• Proven track record of success in SaaS Sales Orgs.

• Background in Sales Enablement, within a SaaS B2B environment.

• Experience in designing and delivering onboarding or sales academy programs.

• Demonstrated ability to leverage 1:1 Coaching to:

• Address gaps in skill, behavior, and performance

• Develop Sales Reps throughout each stage of their career

• Collaborate with Sales Leadership to leverage AI insights to strategically drive seller’s performance

• Strong understanding of sales methodologies (e.g., MEDDPICC, SPIN, Challenger, BANT) and how to translate them into practical, day-to-day selling behaviors.

• Skilled facilitator, able to engage both new and experienced sellers in interactive training.

• Ability to create clear, actionable sales resources and programs that drive adoption.

• Strong cross-functional collaboration skills, especially with Sales, Product Marketing, and RevOps.

Nice to Have

• Direct sales experience.

• Track record of driving measurable improvements in pipeline, conversion, or productivity through enablement initiatives.

• Experience supporting an international Sales Team

We offer YOU

• A stable and growing company with an entrepreneurial mindset, where your ideas are valued, and we support you in making them happen
• High flexibility—hybrid work is part of our DNA
• State-of-the-art offices where teamwork is the norm
• International growth opportunities and internal mobility
• A competitive salary package with a bonus system and a referral program
• Engaging events: team lunches, after-work gatherings, sports activities, and trips
• Learning opportunities: languages, technology, product knowledge, sales techniques, and leadership development

Do you have questions about this position? Please contact [email protected]

Find more jobs at https://jobs.efficy.com

Efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you—exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

If you're interested in joining us, we encourage you to apply. We can’t wait to meet you!

Disclaimer
Efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails.

All résumés submitted by search firms to any Efficy employee via email, the internet, or any other method without a valid written search agreement in place for this position will be considered the sole property of Efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral or through other means.

Department
Growth

Locations
Utrecht

Remote status
Hybrid