Head of Demand Generation

@ Would you like to be part of a growing SaaS company in the maritime sector?
@ Are you a world-class BTB marketing lead generator?
@ Would you like to master marketing in the maritime sector?

Danelec is a global maritime technology leader, powering safer, greener, and more efficient vessel operations. Following our acquisition by GTT, we are part of a 350-person Digital Division supporting 17,000+ vessels worldwide.

Danelec is transforming the way maritime operations are conducted, driving efficiency and safety for ship owners and operators worldwide. As a leading manufacturer of Voyage Data Recorders, Shaft Power Meters, Data Collection equipment and a supplier of cutting-edge Ship Performance Monitoring systems, Danelec boasts decades of experience in ship data collection. Our platform serves as a one-stop-shop for maritime data needs, offering seamless integration and actionable insights for ship owners. Equipped with cutting-edge AI technology, our solutions empower clients with the essential tools needed to effectively tackle the complexities of contemporary maritime operations.

We are now hiring a Head of Demand Generation to build and run a global demand engine — driving pipeline, revenue, and market visibility across the maritime industry. Your base will be at our headquarter in Farum.

Ready to make waves in maritime digitalization?

You will own the global demand strategy and lead the execution of multi-channel campaigns across digital, paid media, events, ABM, and partner marketing. You will work closely with our global sales team, product marketing, and leadership to ensure strong alignment, transparent reporting, and measurable impact on revenue.

Tasks and reponsibilities:

• Build and execute an integrated demand generation strategy with clear ownership of pipeline, revenue attribution, and performance KPIs.
• Design multi-channel outreach programs (digital, events, email, partner marketing, paid media) targeted at maritime decision-makers.
• Develop ABM initiatives focused on high-value accounts and global fleet operators.
• Translate product positioning and value propositions into compelling, conversion-oriented campaigns.
• Own the marketing funnel and optimize conversion performance
• Develop nurturing, scoring, and automation workflows
• Use analytics, attribution, and insights to continuously improve performance
• Lead marketing tech stack development and best practices in tracking, segmentation, and automation

Who are you?

You are both a strategic architect and an operational executor who understands how to build demand functions that scale internationally. You combine creativity with analytical rigor and know how to translate complex value propositions into campaigns that convert.

• 5+ years of experience in B2B demand generation (SaaS, industrial tech, or data-driven solutions)
• Proven success creating scalable demand engines and driving measurable pipeline
• Strong ABM, digital acquisition, and marketing automation skills
• Hands-on, analytical, and commercially driven mindset
• Experience working closely with Sales.
• A structured, collaborative, and execution-focused operator
• International mindset — thrives in a scaling, high-autonomy environment

What Danelec offers!

• A high-impact role shaping the future of demand generation in a fast-scaling digital maritime leader
• Mission-driven work at the intersection of sustainability, performance, and digital transformation
• A collaborative and international culture
• Competitive salary, bonus, pension, and flexible working conditions
• A great office environment in Farum

Do you want to join a global leader in maritime digitalization?

For further information, please contact recruiter Hans Hammer Andersen at +4531444777.
Apply now and help build the industry’s most powerful demand engine.

Department: Hørmarken 2 3520 Farum

Lokation: Storkøbenhavn