Profil #151631

Jeg er udadvendt, lyttende, konstruktiv samt inkluderende og samarbejdsorientret med fokus på løsninger og jeg tager gerne føringen på opgaver og driver dem igennem til slutningen til fordel for organisationens samlede behov og strategiske mål. Jeg anser mig selv for en person, som kan bevare overblikket og prioritere i pressede situationer.
udvikling salg strategsikkommunikation strategi projektledelse branding berigelse af leads brugerrejsen automation  
Opdateret 02. august 2021
Min uddannelse
11
2010 - 2012

Master, Corporate Communication

Århus Handelsskole

Uddannelsesområde: Marketing & Business
Periode: januar 2010 - januar 2012
8
2003 - 2003

Anden erhvervsuddannelse

Danmarks Medie- og Journalisthøjskole - DMJX

Journalistsik for informationsmedarbejdere
Uddannelsesområde: Marketing & Business
Periode: januar 2003 - juni 2003
1990 - 1999

Cand.scient.soc.

Roskilde Universitetscenter (RUC)

Jeg har en cand. scient soc. i PR. Det er en uddannelse som kobinerer en HA med dansk og med en tematisering inden for strategisk kommunikation og PR
Uddannelsesområde: Marketing & Business
Periode: januar 1990 - januar 1999
Min erhvervserfaring
2020 - 2021

Accont Manager

Danmarks Medie- og Journalisthøjskole

Account Manager / Kursus- og videreuddannelse
• Optimering af Kommunikation og marketing – strømline kommunikation, markedsføring med henblik på at øge optag på kursuser og specielt IAA-uddannelserne; Marketing Management and Digital Excellence.
• Videreudvikling - Udvikling af begge IAA-uddannelser i samarbejde med uddannelsesledere.
• Automation Marketing: Arbejdet med brugerrejsen og optimeret kontaktpunkter for at berige leads
• CRM og New Business – vedligeholdelse af nuværende og kontakt til nye BTB og BTC kunder.
• Kursusudvikling - udvikling af skræddersyede kurser på bagrund af DMJX’ uddannelsesportefølje.
• Diverse understøttende opdrag - Udvikle og drive events, redaktionelt indhold til nyhedsbreve, hjemmeside og kampagner for DSMJX’s kursusportefølje.

Udvalgte Resultater
• Udviklet mar/kom strategi mhb. på at øge optag
• Optimering af brugerrejse, kontaktpunkter og berigelse af leads
• Har bidraget til at begge IAA-uddannelser er blevet opdateret.
• Har optimeret salgstragten for IAA-uddannelserne.
• Har produceret to nye brochurer for både Marketing Management og Digital Excellence.
• Udviklet on-line kampagne mhb. orientering om Informationsmøde.
Arbejdsområde: Salg
Periode: august 2020 - april 2021
2017 - 2020

Alumni Relations Manager/programkoordinator

Copenhagen Businses School

Strategy development - Definition, mission, vision, objectives, research and analysis
• Marketing & Communication – Action plan, SoMe marketing, content planning & implementation
• Event management – Development of concept and recruiting speakers
• Web Master / cbs.dk/HD – Editor, analytics, tracking and definition of KPI
  • Contract completion - stands for tenders and finalization of contracts with subcontractors and
    • partners
    • Evaluation - Coordinator for evaluation of all subjects in the MPG program
    Arbejdsområde: Marketing & Reklame
    Periode: september 2017 - august 2020
    2014 - 2017

    Marketing Manager

    Copenhagen Business School - CBS

    2014 - CBS Management Programmes / Marketing Manager of MPA, MPG, MAS and MMD

  • Strategy development / counseling - counseling of four master's programs on the development of marketing and communication strategies
  • Project management - communication and negotiation with suppliers
  • Marketing, copywriting, production of printed material, videos and presentations
  • Campaign Development: Concept
  • Social media
    • • The development of SM strategy,
    • On-line advertising through social media
    • Creation of "content"
  • SOE
    • • Google Adwords: responsible for advertising through Google Adwords
    • Google Analytics: Responsible for improving traffic master education websites using analytics
  • Media planning - planning and prioritization of advertising on-line and off-line and social media.
  • Branding - make sure that the four master's degrees are differentiated in relation to each other, but still recognizable as the same sender.
  • Ad responsible: Responsible for negotiating agreements with advertisers
  • Journalism / press contact: interview with the press, newsletter

    • Selected results and solutions:
  • Monitoring and continuous adjustment of website in fht. Results from Google Analytics
  • Creation and maintenance of Google Adwords
  • Fully Developed new concept for the MPA program
    • • Communication and negotiation with subcontractors
    Arbejdsområde: Marketing & Reklame
    Periode: november 2014 - august 2017
    2011 - 2014

    Communication & Marketing Manager

    Copenhagen Business School - CBS

    Strategy - Formulation of strategic communication and marketing of MPA and MAS programs.
    o Development of a communication and marketing strategy as well as an issues management strategy for the new EMBA (2011)
    o Implementation of off- and on-line communication and marketing
  • Project management - communication and negotiation with suppliers
  • Press Contact / journalism - writing press releases and articles
  • Homepage - have used Drupal CMS system and maintained master training secret pages
  • Ad responsible - Responsible for negotiating agreements with media agencies
  • Business development - Development of the master's program, participated in a turnaround process for MPA'ens professional and educational content
  • Marketing, copywriting, production of printed material, videos and presentations
  • Market analysis - Qualitative and quantitative analysis, positioning analysis, etc.
  • Media planning - planning and prioritization of advertising on-line, off-line and social media.
  • HD - Development of Communication and Marketing Strategy for diploma programs
  • Development and first mover intro of HD on LikedIn - implementing communication strat.

    • Selected results:
  • Marketing strategy for MPA increased the number of applications and achieved a ROMI of 3.8 in 2013 and 5.6 in 2014.
    • • Initiation to implement CBS's continuing education programs HD and specialized master's programs to the social media: Facebook and LinkedIn alumni groups
    Arbejdsområde: Marketing & Reklame
    Periode: november 2011 - oktober 2014
    2006 - 2011

    Communications Coordinator

    Copenhagen Business School - CBS

    Strategy formulation of strategic communication and marketing of Master programmes.
    o Implementation of off- and on-line communication and marketing
  • Press Contact - formulation of press releases and articles, contact with journalists and the press advice to the management of CBS Executive
  • Homepage - can use Drupal CMS system and maintained master training secret pages
  • Events - Arranged 20+ debates respectively. MPA and MHM education
  • Editor for CBS Executive Magazine - (circulation of 80,000 ex) I held and led the editorial meetings and defined the editorial line.

    • o link to the CBS Executive Magazine May 2009
    o link to the CBS Executive Magazine in October 2009
    o link to the CBS Executive Magazine May 2010

  • Project for the rally - creator of the first rally on CBS in connection with the general election of 2007.
  • Media planning - planning and prioritization of advertising on-line and off-line.

    • Selected results and solutions:
  • The magazine was selected for the Exchange's "Short List" for two consecutive years, as one of the top three magazines to advertise in the Exchange.
  • I secured the participation of Minister of Education and all the political spokesman for choosing meeting
    • o Live feed to students at Copenhagen, Southern Denmark, Aarhus and Aalborg universities and RUC
    o Coverage of TV2 News
    Arbejdsområde: Marketing & Reklame
    Periode: april 2006 - oktober 2011
    2005 - 2006

    Program Coordinator

    Copenhagen Business School - CBS

  • Administration - Responsible for team coordination and management of the MHM program
  • Marketing - advertising, media planning ad production
  • Press Manager - member of CBS Executives press group
  • Collateral - copywriting, production of printed material and presentations

    • Selected results and solutions:
  • formulated a comprehensive marketing plan and obtained publicity for MHM and CBS Executive
    • • Produced new brochure for MHM
    Arbejdsområde: Marketing & Reklame
    Periode: august 2005 - april 2006
    2002 - 2003

    Communications Manager

    Hemingway's

  • Communication and marketing - the development of communication and marketing strategy
  • Marketing Materials - production of direct mail, wrote to the website and had press contact
  • Business - conducted target groups and marketing
  • Product launch - "location-finding" and "location management"

    • Selected results and solutions:
    • Conducted target groups and marketing of the film industry and their need for help in finding the right locations for example in Africa
    Arbejdsområde: Kommunikation, Media & SoMe
    Periode: august 2002 - august 2003
    2000 - 2002

    Informations & marketing Coordinator

    ihi Bupa

  • strategy and campaign development -Tilrettelægge and coordinate marketing in Denmark and Europe - on-line and off-line.
  • Media planning - planning and prioritization of advertising on-line and off-line.
  • Editor / journalism - wrote IHI's customer magazine English and Danish
  • Looking for a telemarketing dept. - Eight employees and two sales and marketing students at IHI.
  • Budgeting - Budgeting of marketing strategies

    • Selected results and solutions:
  • Planned and implemented a communications campaign for a new product launch, which was targeted brokers and major customers. During the campaign, I also had contact with the Danish press.
  • Development and execution were kept below budget.
  • Developed three new ad concepts and implemented them two years in a row
  • Started IHI's Internet affiliate program in seven European countries
    • • I streamlined IHI's telemarketing dept., So it was more sales oriented and employees to provide better service.
    Arbejdsområde: Marketing & Reklame
    Periode: august 2000 - august 2002
    1999 - 2000

    Marketingkoordinator

    Berlingske Media A/S

  • Campaign Planning - budgeted and planned a communications and marketing campaign targeted students at universities
  • Direct mail - conducted a direct mail in Denmark and Sweden
  • Target group analysis - Conducted market and customer analyzes
  • Editorial Planning - Participated in planning the themes in Berlingske about education

    • Selected results and solutions:
  • Achieved target for contact Nightly. Study subscription if. with the national study campaign
  • Coordinated theme publishing and education themes with journalists
  • Using analytical tool Mosaic I created an overview of Berlingske subscribers
    • • Produced and coordinated a direct mail in Scania, who gave a response agent.
    Arbejdsområde: Marketing & Reklame
    Periode: august 1999 - oktober 2000
    Mine kompetencer
    Evner
    branding concept development copywriting corporate communication konceptudvikling marketing & kommunikatipons strategi medieplanlægning projectmanagement projektledelse sociale medier some strategi strategisk kommunikation tekstforfatter
    Sprog på arbejdsniveau
    dansk engelsk skandinavisk
    Mine præferencer
    Jobtype
    Fuldtidsjob
    Arbejdsområde
    Forskning & Udvikling Human Resources Kommunikation, Media & SoMe Ledelse & Planlægning Marketing & Reklame Organisation & Forening Projektledelse Salg
    Geografi
    Nordsjælland Storkøbenhavn Øresundsregionen
    Lønønske
    45.000 DKK / måned
    Læs mere / links
    https://www.linkedin.com/in/mi...
    Kontakt mig!