As a result of a restructuring I was given the opportunity to take our Trade Marketing team to a new strategic level. Before the restructuring there had only been one employee in Trade Marketing and as a result the tasks was mainly tactical. With my unique combination of skills within marketing and analysis my responsibility was to be a strategic partner to our clients with the aim of raising sales for both parties. I was also responsible for providing our sales team with the best possible insights and materials to set new standards for the way Toms operate in–store.