Global Product Launch: Spearheaded the successful global launch of a breakthrough medical device, for ultra long-term EEG monitoring in patients with epilepsy.
Market Access Strategy: Developed and executed market access strategies, laid the foundation of reimbursement in Germany and preparing for broader market entry in 2025.
Customer Value Creation: Created impactful patient stories and clinical case studies to support the neurologist in patient selection and enhance product value proposition.
Cross-Functional Collaboration: Coordinated with medical affairs, legal, and clinical teams to ensure regulatory compliance and successful product introduction.
Sales Training & Event Management: Designed and delivered sales training programs and managed global trade shows, scientific seminars, and internal sales meetings.

Strategic Planning: Defined and executed a comprehensive 5-year strategic plan in collaboration with General Managers, aligning regional market trends with corporate objectives. Successfully integrated market insights into strategic initiatives, driving growth and innovation.
Market Access: Developed and presented business cases for expanding the product portfolio with Point-of-Care Testing (POCT) and Flow Cytometry. Established organizational frameworks for effective product introduction, enhancing market presence and operational efficiency.
Brand Positioning: Led efforts to align brand messaging and positioning across the Nordic region. Implemented a new corporate branding strategy and introduced the Net Promoter Score (NPS) system to measure and improve customer loyalty.
Product Launch: Managed the launch of new products in Nordic markets, ensuring alignment with corporate strategies and regional go-to-market plans. Enhanced product visibility and market penetration through strategic planning and execution.
Downstream Marketing: Directed regional marketing activities, collaborating closely with General Managers to develop budgets, projects, and marketing plans. Optimized regional strategies to drive growth and market share.
Leadership and Team Development: Established a high-performing marketing team by setting clear goals, providing mentorship, and introducing new processes such as Market/Product Launch Plans and Marketing Action Plans. Fostered a strong marketing mindset within the team.

Results-Oriented Achievements: Achieved notable increases in market share, with MS in Haematology rising from 85% to 92% and MS in HbA1c increasing from 12% to 20%, demonstrating successful strategy implementation and market impact.

Marketing Strategy Development: Spearheaded the development and execution of the marketing strategy for Europe North, encompassing the Nordics, UK/Ireland, and Benelux. Played a key role as part of the management team, serving as the primary contact for HQ on market trends, competitive activities, and strategic insights.
Market Insights and Analytics: Provided valuable customer, competitor, and market insights to drive product and strategy development. Leveraged external factors to achieve competitive dominance through strategic planning.
Brand Positioning and Commercialization: Actively contributed to the development and implementation of a new corporate branding strategy. Led the commercialization of products and executed go-to-market strategies for Europe North, driving market presence and growth.
Sales Training and Performance: Conducted win-against sessions to identify unmet needs and developed countermeasures. Created and monitored innovative sales programs and tools to enhance the performance of sales specialists. Launched an educational series to increase disease knowledge among sales teams.
Event Planning and Execution: Managed and executed trade shows, sales meetings, and training sessions. Organized and successfully executed local 3-day “User Meetings” annually across all countries in the region.

Results and Achievements: Achieved a 32% increase in market share for automated embedding solutions. Secured a 48% competitive conversion rate for tissue processors, reflecting successful strategic execution and market impact.

Portfolio Oversight: Managed the complete product portfolio for Urology & Women’s Health in Denmark, including both capital equipment and single-use devices. Engaged with public and private hospitals and specialists to provide comprehensive support and service.
End-to-End Sales Management: Directed the entire sales process from initial engagement to final implementation and after-sales support. Coordinated and delivered training for physicians and operating staff to ensure effective product usage.
Successful Product Launches: Executed successful launches for products such as Uphold & Pinnacle (Pelvic Floor), Back-Stop, and Laser Fibers, ensuring successful integration into clinical practice.

Awards and Recognition: Earned multiple prestigious awards for sales excellence and strategic growth, including: European Sales Award (President’s Club), 2011, European Founders Award, 2011, European Strategic Sales Award, 2011 & 2012, European Strategic Growth Award, 2012 & 2013

Strategic Market Access: Contributed to the Strategic Marketing Management Team, leading global commercial upstream pipeline development projects. Conducted competitor analysis and business case development to support R&D investments and geographic expansion.
Comprehensive Product Management: Directed the product lifecycle from inception to discontinuation. Utilized market trends, competitive analysis, and customer feedback to shape product specifications and roadmaps.
Global Go-to-Market Execution: Crafted and executed global go-to-market strategies, including segmentation, targeting, positioning, and pricing. Ensured effective market penetration and alignment with business goals.
Commercial Product Leadership: Established and executed a global brand strategy, overseeing commercialization, sales training, and marketing campaigns. Managed brand positioning, promotional activities, and KOL relationships.
Sales Training and Customer Education: Developed and led sales training programs and customer education initiatives. Conducted win-against sessions to identify and address unmet needs.

Achievements: Successfully launched HER2CISH PharmDx, driving a 22% increase in product sales, reflecting effective strategy and execution.

Managed the product portfolio for self-expandable stents and vena cava filters, driving market penetration and adoption across key European markets.
Developed and executed go-to-market strategies, ensuring successful product launches and maintaining competitive advantage through continuous market research and competitive analysis.
Led product lifecycle management, ensuring product relevance from development to maturity, and gathering Voice of Customer (VOC) insights to guide future product enhancements.
Collaborated with R&D, clinical, regulatory, and sales teams to align product development with market needs, ensuring successful launches and sustained market support.
Conducted in-depth competitive intelligence, using insights to refine product positioning and tailor messaging to meet the needs of diverse healthcare markets.
Delivered sales training programs and product collateral to ensure effective product adoption and support for healthcare providers across regions.
Managed pricing strategies and market access initiatives to ensure competitive product pricing and optimal reimbursement across European healthcare systems.

Key Achievements:
Successfully launched self-expandable stents and vena cava filters, driving significant growth in market share across multiple European markets.
Increased market share by executing tailored marketing strategies and sales enablement initiatives, ensuring sustainable growth and customer loyalty.

As Product Manager for Gastroenterology & Urology at Ferring Pharmaceuticals, I managed a diverse portfolio of products, focusing on strategic growth and market presence across both therapeutic areas. My responsibilities included conducting market analysis, developing go-to-market strategies, and supporting the product lifecycle to enhance adoption and market share. I worked closely with healthcare professionals and sales teams to align product positioning with clinical needs, providing training sessions and creating targeted marketing materials to support the sales force. Through my efforts, I strengthened Ferring’s reputation in the fields of gastroenterology and urology, driving product awareness and supporting patient-focused care solutions.