Conducted comprehensive research and analysis of Kingsland's social media channels and competitors to identify opportunities for growth and improvement.

Developed a detailed SEO document featuring actionable advice and guidelines for optimizing the company’s website and enhancing future social media communications.

Prepared a content strategy for TikTok, focusing on engaging content ideas for the off-season period, tailored to the brand's identity. Additionally, made a start-up plan for Pinterest and offered consultancy on B2B marketing through LinkedIn.

Researched market trends and relevant keywords to ensure strategies are data-driven and aligned with Kingsland’s unique positioning and goals.

Strategic Development: Created a comprehensive annual LinkedIn strategy for Virsabi, focusing on content creation, engagement tactics, and performance metrics to align with company goals.

Audience Growth: Analyzed social media marketing efforts using data-driven insights, leading to a remarkable 95% increase in LinkedIn followers by optimizing audience targeting and content strategy.

Engagement Optimization: Implemented targeted strategies to drive engagement and expand reach, resulting in a 48% increase in engagement rate (ER) and significantly enhancing brand visibility.

Performance Monitoring: Regularly monitored and reported key performance metrics, leveraging analytics tools to refine strategies and maximize the effectiveness of Virsabi’s LinkedIn presence.

•Led cross-channel digital marketing initiatives, including email marketing, SEO optimization, and social media campaigns, resulting in a 30% increase in web traffic and engagement.
•Extracted and analyzed data using tools like Google Analytics and AWS CloudWatch, driving data-informed strategies that improved KPI tracking and decision-making.
•Collaborated with cross-functional teams (Sales, Marketing, IT) to align content strategies with broader business goals, optimizing lead management and website performance.
•Led localization efforts for international markets, tailoring global content to drive brand consistency and resonance across diverse audiences.
•Enhanced brand awareness by 50% through innovative social media strategies, delivering impactful content that resonates with target audiences.

Proposed and implemented an online shop prototype, improving the gallery’s digital presence.
Conducted SEO and social media strategy enhancements, leading to increased visibility and engagement.

During my internship at TK Posters, a growing creative startup in Odense, I focused on a variety of marketing-related tasks, developing both my strategic and practical skills in the field. My responsibilities included:

Conducting in-depth research on customer behavior, market trends, and competitor analysis, leading to the development of targeted strategies for both existing and potential projects.

Creating and implementing marketing strategies, including demographic and psychographic research for target group analysis and determining the best media channels for outreach (newspaper ads, radio spots, and digital platforms).

Managing content creation and layout design for web projects, including drafting website copy and designing assets such as icons and brochures.

Contributing to the company's social media presence by crafting copy for Facebook and offering design suggestions for various online marketing campaigns.

Offering feedback and conducting heuristic analyses of current projects, such as the company’s key initiative, Riptos, to ensure alignment with target audiences.

This internship sharpened my ability to balance strategic planning with creative execution, manage deadlines, and navigate the challenges of a startup environment. It was a key experience in shaping my approach to marketing, communication, and teamwork, as well as honing my skills in project management, research, and content creation.