As Brand & Communication Manager at Struers, I led the development and implementation of a global communication strategy, aligning marketing-messaging, stakeholder engagement and brand positioning across Europe, Asia and North America.

By introducing streamlined processes, data-driven content workflows and unified stories for internal and external audiences, Anders significantly enhanced brand visibility, improved consistency of message and supported sales teams in converting leads.

The result: increased brand equity, increased sales pipeline, stronger stakeholder trust and a measurable uplift in lead conversion and commercial growth.

As project coordinator and sales excellence lead, I developed and implemented global sales frameworks and training programs to improve commercial performance. Designed and rolled out the Sales Academy and Value Selling initiatives

Results? Enhanced sales efficiency and contributed to an increase in customer loyalty index and improved sales efficiency/engine.