• Leading a 40-member eCommerce engineering team (20 in-house engineers + 20 vendor engineers) responsible for global online commerce development across 35+ markets.
• Driving Pandora’s digital transformation by leading the migration from a monolithic eCommerce platform & CMS to MACH-based, headless solutions, enabling greater agility, scalability, and omnichannel experiences.
• Collaborating closely with Product, Design, and Engineering teams to align technology strategy with business goals, ensuring seamless integration of customer experience, performance optimization, and platform innovation.
• Managing career growth, mentoring, and coaching for in-house engineers, fostering a high-performance engineering culture with a focus on continuous learning and innovation.
• Hosting and facilitating Key Design Decision (KDD) forums, ensuring collaborative, data-driven architecture decisions that align with business goals and engineering best practices.
• Enhancing site speed and engagement by optimizing eCommerce portals, leading initiatives that improved page load times by 50% directly impacting revenue and customer satisfaction NPS score.

• Founded and scaled the Frontend Practice from 0 to 30 engineers, establishing a high-performing engineering division focused on eCommerce and CMS solutions.
• Designed and implemented solution architectures for eCommerce and CMS platforms, tailoring strategies to client needs and solving complex technical challenges.
• Led hiring, resource management, and project health tracking, ensuring optimal team utilization, delivery efficiency, and maintaining engineering KPIs for leadership reporting.
• Developed and delivered client presentations for RFPs and Pre-Sales activities, effectively showcasing Dentsu’s capabilities, technical solutions, and value propositions to win new business.
• Provided hands-on technical leadership, stepping into critical problem-solving situations, guiding teams through technical roadblocks, architecture decisions, and high-stakes challenges.
• Engaged in on-site client collaborations and consulting for multiple global clients, fostering strong relationships, alignment on technology strategy, and ensuring successful solution delivery.